The stunning new Aston Martin Rapide S is making its debut with yet more luxury and yet more power on offer in its quintessentially elegant four-door silhouette.
The iconic British car maker’s new luxury GT has been sympathetically redesigned and painstakingly re-engineered to reassert its position as the world’s most beautiful, and beautifully balanced, four-seat sports car.
Aside from the extensive design and engineering improvements, the luxurious new Rapide S – which replaces the outgoing Rapide in markets worldwide – is now even more refined thanks to a range of additions to the four-seater’s sumptuous interior.
Still instantly recognisable as an Aston Martin, of course, the new Rapide S now boasts an imposing and assertive new ‘face’, created by virtue of the impressive and striking new full grille.
“The car’s stunning visual appeal is now matched by a much more powerful and yet more efficient engine – our exceptional new AM11 V12 – which increases massively both the excitement and performance potential of the Rapide S.
“It is a four-door sports car that uniquely combines luxury, style and sporting excitement in Aston Martin’s most flexible and accommodating silhouette. Purity of proportion and exceptional elegance are mixed with truly sensational dynamic performance – this is the four-door sports car in its most versatile form and I am sure our customers around the world are going to love it!”
Changes under the new Rapide’s skin are comprehensive, with a version of the new AM11 naturally-aspirated 6.0-litre V12 powerplant delivering unprecedented power and improved in-gear acceleration.
Power from the new engine jumps significantly versus that of its predecessor: up by 17% or a massive 81 PS from 477 PS at 6,000 rpm to a now very substantial 558 PS at 6,750 rpm.
Naturally, increases in power and torque lead to even swifter performance as befits a four-door sports car. New Rapide S shaves 0.3 seconds off its 0-62 mph time, which drops from the 5.2 seconds of the current car to just 4.9seconds for the new model. Top speed climbs, meanwhile, to 190 mph.
The engine is now even more efficient, too. Despite the very significant increase in peak power and torque, the Rapide S is appreciably more economical than before. CO2 emissions drop by seven per cent – from 355 g/km to 332 g/km – while fuel economy now stands at 19.9 mpg on the official EU combined cycle.
“Balance, poise and control are the keys to a successful sports car and the dynamic improvements we have made with Rapide S showcase our efforts to make this not just the most beautiful, but also the most beautifully balanced, car in its class.”
Meanwhile, as with the new DB9, the new Rapide S achieves compliance with the latest European pedestrian protection regulations courtesy of its innovative new front grille design.
The lowered engine, new bonnet, new front bumper construction and new grille combine to deliver a uniquely innovative approach to pedestrian impact protection.
The patent-pending design – which features a unique ‘keystone’ construction – enables the grille to move rearwards on impact, whilst the central and outboard chin stiffeners give rigidity to the lower structure and support achievement of the leg impact regulations. Cut-outs on the front wing catwalks contribute to the achievement of the headform regulation.
The solution means Aston Martin can remain true to its design ethos, and avoid the use of plastic grilles and nose cone bumpers that stretch up in front of the bonnet.
As luxurious as it is thrilling, the new car now boasts a host of new luxury- or sports-orientated options, allowing buyers to more precisely tailor the car to their specific style.
The new optional Carbon Exterior Pack, for instance, immediately dials up the Rapide’s sporting attitude. Front splitter, rear diffuser, mirror caps and rear lamp infills all fashioned from carbon fibre clearly signal the sporting nature of this 558 PS four-seater.
Flexibility comes in the form of four seats – the rearmost two capable of accommodating adults in a uniquely sporting setting – while at the touch of a button the individual back seats fold down to almost triple the Aston Martin’s load space.
Options to further enhance the luxurious look and feel of the Rapide S include, subject to market, a reversing camera and twin screen rear seat entertainment system with wireless headphones, remote control and six-disc DVD changer.
Those seeking the ultimate in luxury and personalisation can also consider the ‘Q by Aston Martin’ service which offers uniquely-tailored options for individualisation. The Q service focuses on fashioning colour and materials with limitless boundaries precisely to customer choice and specification, enabling owners to give free rein to the creativity and indulge their desire for bespoke luxury.
The new Aston Martin Rapide S will be available to order through the brand’s 146 dealers worldwide next month with prices confirmed closer to the on-sale date.
To learn more about leasing or buying an Aston Martin, contract hire, finance lease or for more great deals and offers head to our website, e-mail us at firstname.lastname@example.org or give us a call on 01903 538835.
Andrew has been in the motor trade for over 20 years. What he enjoys most about his job is the team spirit and the dedication of his work colleagues. He also appreciates the teams input in the improvement of the company.
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