Electric Kia Soul Aiming To Be The “Mass Market” Tesla

Electric Kia Soul, Kia Soul

Tesla is currently the most famous electric car automaker on the planet, and while big names such as Ford and Toyota are planning on entering the Electric Vehicle market soon, it is Kia with their electric Kia Soul who are looking to offer an attractive, inexpensive proposition to buyers who can’t afford a Tesla.

The primary reason why many automakers are testing the waters in the electric car market is not because buyers are dying to get their hands on EV’s (they’re not), but because governments are demanding that automakers meet new pollution standards that may eventually make diesel and gasoline redundant.

Despite the future looking very much electric, autonomous or hydrogen, Tesla is still way out on its own at the top of the electric tree – despite its cheapest sedan, the Model S, starting at around £45,000.

And, although Elon Musk’s brand is preparing the £25,000 Model 3 “mass-market” EV for a 2017 release, it is the £15,000 electric Kia Soul that will appeal to buyers who do not have cash to burn.

Tesla v Electric Kia

By entering the mass-market, Tesla is certainly looking to expand its brand. And, although its cars can go for longer on a single charge (max rang of 93 miles), the Kia Soul is faster.

Kia themselves admit that, despite its relatively low starting price, the Kia Soul is still niche.

“It is niche, for sure,” said Kia’s long-range strategy manager Steve Kosowski. “It works globally in urban markets like New York City, Los Angeles, Seoul and Frankfurt.”

The Kia Soul has great torque off the bat, has sharp and exact handling, as well as a spacious interior. For £15,000 it certainly represents value for money.

And, although Tesla are trying to electrify the whole world, Kia are aiming their Soul at specific states in America where they know people have shown an interest in EV’s.

Quite when the mass-market electric car will eventually take off (if at all) is anyone’s guess, especially when low gas prices continue to delay its ascent.

Will Titterington
  • 31st March 2016

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