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Everything you need to know about the motor industry

Find out how delivery drivers can now leave parcels in the boot of your new Audi……………

Isn’t it annoying when you return home after a long day at work, only to find a note from a delivery guy telling you they tried to deliver your package, but you weren’t home, so it’s now waiting for you at a depot 35 miles away in some obscure town you’ve never heard of?

Audi know you hate this, and because Audi are nice people, they’ve delivered a car boot delivery system that allows delivery guys to place your package in the boot of your car whenever you’re out.

What basically happens is that Audi Connect Easy (that’s its name) hands over temporary authorisation to the delivery man so that they have keyless access to your car’s boot.

Obviously, you have to have an Audi for this to work, but it sounds really cool because you can actually enter your Audi as your shipping address. Audi and Amazon are on the verge of trailing this service in Munich shortly, and if it’s a success, expect it to become a worldwide sensation.

But what if you and your car is out? Or does this not happen to anyone but me?

UK Is Greener Than Expected

It’s time to breathe easily because the UK has once again beaten its CO2 emission targets. The EU-wide target for 2014 was 130g/km of CO2, and the average new car in the UK last year posted emissions that were 4.2 per cent lower.

This means that carbon tailpipe emissions have now dropped for the seventeenth year in a row, and are at an all time low. Last year, brand new cars on average emitted just 124.5g/km, knocking the spots off 2013’s total by 2.9 per cent.

“I’d like to see them down to 3.9g/km by 2020,” said one optimistic, highly demanding – and potentially insane – driver from Rotherham.

The results are largely down to a change in mindset, as well as a transfer to more efficient petrol and diesel power plants. Sales of plug-in vehicles have also risen, whilst the recent recession has meant that more and more of us have been unable to afford a brand new Ferrari or even a used Bugatti.

One former Ferrari owner emailed us to tell us that he had downsized to a Renault Zoe from a Ferrari California and that he “couldn’t be happier.”

We’ll raise some emissions to that, my old mucker. (Um, no we won’t – ed).

Young Adults Are Buying More Cars

We were told that Generation Y – people born between 1977 and 1994 – didn’t have the cash or the care to buy new cars. We were told Generation Y would be the ones who packed out our trains, buses and trams. Instead, data released by J.D Power has shown the opposite to be true.

The period from 2010 to 2014 saw a 118% increase of new cars bought by Generation Y members. Over the same period, only 57% of Generation X peeps bought new cars, whilst just 31% of Baby Boomers invested in new automobiles.

In 2010, Generation Y bought 1.7 million vehicles, which rose to 3.7 million in 2014.

But this doesn’t mean that Generation Y folk are not cash-strapped – they are.

Just 8% of The Generation Y Club are buying cars with cash, with the rest using car lease and finance as a means to get out on the open road in their new Fiat’s.

One theory for this is that younger people are less resistant to long-term loans than older, more experienced heads.

The other theory is that the youth of today are basically skint.

Fiat’s CEO Wants Apple Merger

Fiat Chrysler’s CEO, Sergio Marchionne, has revealed that he’s open to forming an alliance with mega tech brand Apple, as he urges the automotive industry to seek consolidation and look ahead to the future.

Rather than let tech companies, such as Apple and Google, become the next big thing in the automotive industry and kill off our beloved brands, Marchionne wants Fiat Chrysler to work side by side with them in his quest for total domination.

“If they (Apple and Google) show up and are truly successful, with their cash piles and know-how, they could fundamentally hurt this industry.”

It is the great visionary Marchionne’s idea to work side by side with the tech companies and get on their good side, as he sees the tech industry and the automotive industry becoming more and more intertwined – and he doesn’t want to miss out.

And just in case you were wondering what in the heck Apple would be doing in the automotive game, check this out: Apple have been toying with the idea of producing their own electric car for a few years now, and plan to commence production by 2020 – and perhaps sooner. Apple have also been mooted to merge with Tesla, but so far nothing has been doing.

Mercedes Races Ahead To Dominate In In

India is an emerging car market, with a pair of big guns – Mercedes and Audi – fighting out a duel to be the top Indian dog. And Mercedes is winning.

According to sales for the first quarter of 2015, Mercedes-Benz India has shown a 40% improvement on last year, shifting 3,566 already. Audi, meanwhile, managed to sell 3,181 of its vehicles in the first quarter of 2015. Mercedes sold just 11,213 cars in the whole of 2014 in India.

To cope with the rising demand, Mercedes has expanded the capacity of its Chakan, Pune plant, doubling it from 10,000 to 20,000 units per year. Eberhard Kern, Managing Director and CEO of Mercedes-Benz India said, “Today we produce five products: S-Class, C-Class, E-Class, M-Class and GL-Class. We have decided to add the CLA Class and one more in the future.”

Mouth-watering news for India, but when asked if Mercedes would consider full-on manufacturing in the country, Kern dampened India’s hopes by saying that the brand would have to sell up to 50,000 models before they entertained the idea. Oh well.

Will Titterington

Will Titterington

Writer at OSV Ltd
Will Titterington is a freelance writer, video editor and all-round content creator based in Manchester, UK.

He believes that words can take on a transformative aspect and wants to help people make better decisions today.

His influences as a writer include Hunter S Thompson and Jack Kerouac, while among his interests outside writing are music, art, foreign films and football.

He’d one day like to own a Tesla, and still holds a candle for the Ford Capri.
Will Titterington
  • 3rd May 2015

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