Other releases in the next three years include five new SUVs.
Ford are also planning efficiency and brand initiatives as they seek to improve profits while boosting their operating margin to 6-8% in the longer term.
Ford’s European strategy means a more profitable product line that is greater streamlined, as well as better brand communications and a leaner cost structure.
In the past few years, Ford have struggled with high break-evens and ever growing regulatory costs.
Ford Of Europe Accelerates
In a statement, Ford’s executive vice president of Europe, Middle East and Africa said: “In the past three years, Ford of Europe has improved its business in all areas and moved from deep losses to a $259 million profit in 2015. This a good first step. We are absolutely committed to accelerating our transformation, taking the necessary actions to create a vibrant business that’s solidly profitable in both good times and down cycles.”
Ford have fallen behind industry benchmark levels of efficiency in recent years and are taking steps to close the gap. They expect to save over $200 million per year.
“We are creating a far more lean and efficient business that can deliver healthy reruns and earn future investment,” the statement concluded.
Ford have released 30 new vehicles since 2012 and boosted sales in 2015 by 10%.
He believes that words can take on a transformative aspect and wants to help people make better decisions today.
His influences as a writer include Hunter S Thompson and Jack Kerouac, while among his interests outside writing are music, art, foreign films and football.
He’d one day like to own a Tesla, and still holds a candle for the Ford Capri.
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