First car in the UK to feature Ford’s MyKey technology

Britain’s best-selling new Ford Fiesta will be the first car in the UK to feature Ford’s MyKey technology, which enables parents to place restrictions on younger drivers to promote safer driving.

Ford-exclusive MyKey enables owners to programme a key – usually for younger drivers – that restricts the top speed of the Fiesta, reduces the maximum volume of audio system, and even disables the audio system altogether if driver and passengers are not using safety belts. It also can prevent the driver from deactivating safety technologies such as Electronic Stability Control and Active City Stop, which can help mitigate or prevent low-speed collisions.

“All parents know that if teenagers are experts at one thing, it’s finding ways of getting into trouble,” said Ford’s European MyKey system architect, Peter Patzelt. “MyKey allows Fiesta owners to set sensible restrictions for young drivers, and delivers peace-of-mind for parents.”

The launch comes as the Government confirms it will take action to improve road safety among young drivers.

European drivers under the age of 25 are up to twice as likely to be involved in a fatal accident; and a Ford-commissioned survey of the parents of 17- to 20-year-old drivers reveals 46 per cent say their number one concern is that their children are speeding.

MyKey was first introduced by Ford in the U.S., and is now standard on most new North American Ford vehicles. MyKey also now features as standard equipment across much of the new Fiesta range, and Ford ultimately plans to roll-out the technology across its European product line-up by 2015.

MyKey works by recognising different keys for the same car and then adjusting the vehicle settings according to the owner’s requirements. It also enables owners to programme chimes to sound at set points between 40-80mph, prevents seatbelt reminders from being disabled and delivers an earlier low-fuel warning.

With the statistics, it certainly looks that these restrictions could be necessary for many young drivers. Parents, would you use MyKey on your childrens cars or do you trust that they are being responsible? Young drivers, do you feel that MyKey restrictions are generalising you and your friends as bad drivers and you feel that you should be trusted to follow the rules on your own account, or do you think that the restrictions would be a good precaution for many drivers?

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