Ford design team builds cross-continental appeal into all-new Kuga by studying differing demands of customers from around the world.
Ford experts employ colour, design and spatial solutions that reconcile differing global preferences.
Advanced and spacious all-new Kuga compact SUV also features creative and practical technologies, such as hands-free automatic tailgate and rear seats that fold flat at the touch of a button.
Ford designers employed trend spotting on a global scale to ensure the all-new Kuga meets the needs of the customers. Ford has even allowed a lease agreement to be available on their products.
Ford experts identified the varied and often conflicting worldwide tastes to deliver cross-continental appeal for the company’s first global compact SUV.
This included reconciling the popularity of larger vehicles in North America with a European preference for more compact cars, and accommodating the popularity of lighter interior materials in Asia with a tendency for European buyers to go for darker shades.
In North America there is a growing trend to downsize, but our customers there still want to combine style and space, so it’s important to get that balance.
Whilst the all-new Kuga showcases the evolution of Ford’s Kinetic design on the popular compact SUV platform, highlighting its new spacious, high quality interior, it also introduces creative and practical technologies.
Ford’s voice-activated in-car connectivity system SYNC also will be available on the Kuga. It features Emergency Assistance, which enables SYNC to help occupants place a call to the emergency services directly in the event of an accident.
The all-new Kuga features boot-space with an increased capacity of 82-litres, while the rear seats fold flat at the touch of a button.
The all-new Kuga will go on sale and available for lease in the UK at the end of this year.
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Andrew has been in the motor trade for over 20 years. What he enjoys most about his job is the team spirit and the dedication of his work colleagues. He also appreciates the teams input in the improvement of the company.
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