Land Rover and Born Free Lion
Land Rover has gone the whole hog of collaborating with Born Free of Cape Town in organizing a major public arts occasion.
The event will witness a magnificent set of fifty lion sculptures lurching South Africa’s V & A Waterfront.
The event illustrates Land Rover’s regard for wildlife – a regard shared with the international charity for wildlife and the Born Free Foundation.
The impressive sculptures that are estimated to weigh an average of thirty kilograms will be revealed at a launch party in South Africa.
Each lion from the pride of lions will be beautified by both international artists and prominent local artists and eventually be released to roam in the streets.
As Mark Cameron, the Land Rover Global Brand Extension Director said, Land Rover is willing to commit some of the funds raised from a lease of its fleet to advocate good wildlife practices.
Land Rover also takes much pride and delight in being part of the concerted efforts towards championing for the right practices regarding wildlife.
Pride of Cape Town has the objective of raising finances for Born Free’s activities to conserve lions all over the wild and prevent them from imminent attacks as well.
Land Rover’s relentless collaboration with wildlife bodies is an indication of its desire to continue serving the community in the best way possible.
A lease of any of Land Rover’s car models will be interpreted to mean your commitment to being part of the team that means good for wildlife.
If you’re looking to purchase or lease a Land Rover contact our sales team. Alternatively, visit our website where you will find new and used Land Rovers available for sale or on finance.
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