Lexus’s ongoing quest for luxury via innovation reaped rewards this week, when they scooped six awards from the well-respected Auto Express Driver Power survey 2015. Included in the key accolades was the award for best manufacturer, as well an award for best car, with the austere Lexus IS taking home the plaudits here.
The Lexus IS, a luxury saloon that is as debonair as it is commanding, also took home the gong for best compact executive car, and attained a 93.96% satisfaction rating. The IS is also the best-rating model when it comes to drivability, and is indeed the poster boy for everything that is good about Lexus. “Amazing in motion” has never been so apt.
Other awards handed over to the brand that dares to do were the best car for build quality, with the Lexus NX, a dynamically compact SUV, taking home the honours here. Despite having being on the road for just six months in the UK, the NX has already impressed with its handling, engagement and off-road and on-road flexibility.
Auto Express’s Editor-in-Chief, Steve Fowler, said: “This is superb news for Lexus, winning a hat-full of Driver Power 2015 Awards. The new IS in first position is clearly much loved by its owners, while the new NX also features highly in our survey after just a few months on sale. In fact, even some of the older Lexus models are highly ranked, showing the enduring quality of the cars and the attention to detail of the dealers. Lexus is setting the standards other car makers need to aim for.”
Auto Express is a widely read magazine, with the Driver Power survey one of the most respected survey’s of its kind in the automotive world. It is often the survey car manufacturers turn to when they want to carry out market research in a bid to make their automobiles better and more appealing. Lexus, a brand that is well-known for its winning customer service, will no doubt take huge heart from the latest survey results and will use it to do what they have always done best – premium innovation.
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