The new Kia Ceed is aiming to do something very daring – it’s aiming to take on the top-selling family hatchbacks at their own game. Where the 2012 Kia Ceed disappointed, the new Kia Ceed looks to succeed. But how do you rival the Focus-class hatchbacks? By being sharper, possessing more high quality, oodles of up-to-date technology, as well as a dash of eye-catching innovation that presents something different for the punter. Not much to ask then.
Still, we should all have little reason to doubt the new Kia Ceed when we look back at the phenomenal rise of the Korean motor industry in general. Anyone with a passing interest in automobiles will be all too aware that the rise of Kia to an industry giant is similar to the rise of, say, Facebook in social media circles. Kia are now no longer the [...]