The 2014 Lexus IS is looking to change a mindset. A mindset among consumers that has them opt for diesel powered, over-firm machines, such as the BMW 3 Series, the Audi A4, and the fairly magnificent specimen that is the Mercedes C-Class. These cars have a lot of things in common, not least the familiar sporty set ups and the absolute power. They have a certain class that business buyers are drawn to. They dominate the compact executive saloon segment, each one a heavyweight. They’re also pushed by all the car review magazines who convince business buyers to buy them. So what chance does the new Lexus IS have in this bloated market?
The Japanese manufacturers are looking to succeed where other brands have failed before them. With their petrol-electric hybrid machine, they’re looking to bustle into the compact executive saloon segment and make a name for themselves, offering a different [...]
OSV Limited is an Appointed Representative of Automotive Compliance Ltd, which is authorised and regulated by the Financial Conduct Authority (FCA No 497010). Automotive Compliance Ltd’s permissions as a Principal Firm allows OSV Limited to act as a credit broker, not as lender, for the introduction to a limited number of finance providers and to act as an agent on behalf of the insurer for insurance mediation activities only.
OSV Ltd a Registered Company in England and Wales No: 04533176 and whose registered office is D1 Yeoman Gate, Yeoman Way, Worthing, West Sussex BN133QZ.
VAT Reg No: 946 3911 02 ICO: Z1606144
Finance is subject to status.