The 2014 Lexus IS is looking to change a mindset. A mindset among consumers that has them opt for diesel powered, over-firm machines, such as the BMW 3 Series, the Audi A4, and the fairly magnificent specimen that is the Mercedes C-Class. These cars have a lot of things in common, not least the familiar sporty set ups and the absolute power. They have a certain class that business buyers are drawn to. They dominate the compact executive saloon segment, each one a heavyweight. They’re also pushed by all the car review magazines who convince business buyers to buy them. So what chance does the new Lexus IS have in this bloated market?
The Japanese manufacturers are looking to succeed where other brands have failed before them. With their petrol-electric hybrid machine, they’re looking to bustle into the compact executive saloon segment and make a name for themselves, offering a different [...]
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