Taking inspiration from the ‘Boris Bike’ scheme, the docking station is located in the West End’s bustling Berkley Square and will run from 0800 – 1800 until Thursday 6th December for commuters to experience driving fun in a MINI Cooper for less than the cost of a chocolate bar.
The initiative comes off the back of new research revealing that Londoners have the least amount of fun in Britain, followed by their counterparts in Manchester and Birmingham – with 142, 148 and 152 minutes fun-time daily. This is compared to a smiling Swansea whose residents manage to find more than four hours (244 minutes) to enjoy themselves each day.
The cost of just 26p is an hourly rate based on a finance package of just £189 a month for a MINI Cooper (plus deposit) – a special finance offer designed to make MINIs more affordable.
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