Ford arrive fashionably late with the Ford Ecosport. but can an SUV crossover mutated from a Fiesta really cut the mustard in this already difficult catagory?
The latecoming into this segment was actually the result of Ford missing a vital and very lucrative trick. Back in 2002, Ford showcased the Ford Fusion as an early small crossover, but then shied away from this approach when it came to producing it for the showrooms, where it became simply a larger kind of Fiesta. This is crucial as they could have easily created the crossover segment about a decade before the Nissan Duke came about. Instead they have come into this talented and already over-populated segment rather later in the game. This isn’t necessarily the worst thing in the world however as it’s clear that Ford have been watching and learning from the best and the worse that the category has to offer in an educated
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