Low price and a high standard of customer service. You want both, right?Unfortunately, a great price doesn’t always come with great customer service.
It goes without saying that price is one of the biggest, and in some cases the biggest, consideration for customers when deciding on a purchase. But, no matter how great the price is, we want to have our expectations met and have a hassle free experience. While pricing in the automotive industry is becoming increasingly competitive and therefore more attractive, research shows that no matter how good the deal is, customers want and expect great customer service.
So, can you have a great price and a great customer service experience? You can, but there are things you should be aware of beforehand...
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