The Korean car manufacturer Kia has turned heads in recent years, with its rise from budget-cars to business-cars now seemingly complete with the arrival of the new Kia Optima. This may well be the most exuberant, ambitious car that Kia has yet produced, and it’s one which its unsuspecting rivals in the Mondeo-sized medium range sector will have to be ready for. Smart, quiet, excellently equipped, sleek, remarkable, efficient, value-for-money. All these words can be used to describe the Volkswagen Passat or theFord Mondeo. But they can now also be used to describe the new Kia Optima model. In fact, each word can be emphasised, because the Korean brand have seen what everyone else is doing in the medium range sector and, well, improved it all. If ever there was a thinking family’s car, the new Kia Optima might well be it. Let’s take a closer look at what the new Kia Optima offers with our Kia Optima review.
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