As the luxury division of Nissan Motor Company, the Infiniti marque has been has been around for less than a quarter of a century. Before Honda launched their own Acura division in 1986, Japanese luxury car brands were unheard of. Three years later, both Nissan and Toyota (with its Lexus division) decided to enter the high-end auto market. Yet, despite its recent origins, Infiniti has helped to carve out a significant niche in a world previously dominated by European (predominantly German) automakers. Developed exclusively for the overseas market, the Infiniti brand was not introduced into Japan until 2013. So, how did this luxury branch come to be? We take a look at the short but interesting history of Infiniti. In 1989, a Japanese premium car was still a novel concept in the West. And, unfortunately, Infiniti didn’t quite make the initial splash it intended to. The debut Q45, a full-sized luxury car, was advertised with a subtle Zen-inspired mystique. The cars, interestingly, weren’t even shown. However, sales were modest...
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