Toyota unveiled the new 2016 Toyota Prius this week, a hybrid car that represents the direction the world’s biggest car maker is heading.
The Japanese automaker declared that they want to phase out all petrol and diesel cars by 2050, with fuell cell cars and other alternative cars replacing them.
The move has been partly instigated by a Supreme Court ban on its huge diesel vehicles in Asia. As such, Toyota are planning to introduce a number of small cars to the continent to boost profitability.
The fourth generation Toyota Prius is just one a clutch of new hybrid cars that Toyota – who recently lifted their annual forecast – are releasing in the coming months and years.
Toyota Prius 2016
The brand hope that their new Toyota Prius will change perceptions about what an eco-car can do, and what it can look like.
It houses premium styling, superb driving dynamics and is Toyota’s first car to be built using their brand new state of the art generation architecture.
Toyota are hoping to extend profits further throughout Asia by challenging the dominant market leaders in the small car sector, such as Honda, Hyundai and Suzuki.
Despite being the world’s biggest car marker in terms of sales, the Japanese company only have a 5% market share in India.
“We need a range of small cars for the country’s price sensitive market to drive volumes,” admitted Toyota.
It will take them around five years to properly enter the Indian market with a bang.
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