What is your favourite executive car? The Telegraph are asking as part of their Festival of Motoring. Our favourite is the Audi A6 3.0 TDI Quattro. What’s your’s?
It’s time to vote for your favourite executive car of 2014 as part of our Festival of Motoring
Pundits are generally agreed that the executive car sector is a shadow compared with its past. Ravaged by downsizing, a shift towards sports utilities (SUVs) and the ubiquity of premium (read German) cars in the sector, everyone is now scrapping over the, erm, scraps of the market.
At the sharp end is the phenomenon of BMW’s 3-series. Last year it was the sixth bestselling car in the UK with 43,494 finding owners, just behind Nissan’s Qashqai and just ahead of Volkswagen’s Polo. It also outsold its Audi rival, the A4, by two times. Nor is it just badge-obsessed Britain that buys into the 3-series; with 201,224 sales in Europe it was the ninth bestselling car of 2013 behind a load of family hatchbacks and ahead of the Vauxhall/Opel Astra.
BMW might be a premium car maker, but it’s certainly not an exclusive one any more. In fact the 3-series’ exclusivity might now be confined to the 4-series four-door Gran Coupé, which arrives this year. Since the 4-series is essentially a 3-series coupé, what’s the difference between a four-door version of that car and a four-door 3-series saloon? Good question, but what’s going on is that BMW is dividing up its own market so as not to have all its eggs in a potentially vulnerable 3-series basket.
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