Sports Motorcycle Aquired By Audi AG
Audi AG is acquiring from Invest industrial Group, the tradition-steeped Italian sports motorcycle manufacturer Ducati Motor Holding S.P.A., which has its registered office in Bologna.
The transaction will be completed as quickly as possible once authorized by the competition authorities. The Supervisory Boards of AUDI AG and Volkswagen AG approved the acquisition in Hamburg and a new lease system is set to be introduced.
Ducati is known worldwide as a leading brand in motorcycle manufacture, with outstanding expertise in engine development and lightweight construction.
The progressive control systems and special combustion chamber process of Ducati engines, together with their sporty character and Ducati’s extensive know-how in lightweight construction, offer great potential for AUDI AG and the Volkswagen Group.
Ducati is a globally active company and has manufacturing operations at its headquarters in Bologna and at its own factory in Thailand. It maintains a series of importer companies in strategic markets.
Experts predict that the motorcycle market will enjoy strong growth over the next few years, especially in Asia. In 2011, Ducati sold around 42,000 motorcycles and generated revenue of some €480 million, employing around 1,100 people.
The decision to lease out these Ducati products came as a result of high demand and the company plans to make its products widely available.
Ducati has been actively involved in motorcycle racing for many decades, through its racing division Ducati Corse. Its racing activities are currently focused on the Ducati official factory team in the MotoGP class of the Motorcycle World Championship and in the Super-bike World Championship, supporting competitive private teams.
Ducati won the Manufacturers Championship in this latter class 17 times in 21 Championships and the Pilots, 14 times and will be available throughout the UK.
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Andrew Kirkley
Andrew has been in the motor trade for over 20 years. What he enjoys most about his job is the team spirit and the dedication of his work colleagues. He also appreciates the teams input in the improvement of the company.
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