We’ve all experienced the sinking feeling that comes each Sunday night when it dawns on you that yet another weekend is over and it’s back to work in the morning.
Monday’s are indeed so blue for lots of us that it’s now the most popular time of the week to treat ourselves to a new car or used car purchased online.
According to data analysed by Buyacar.co.uk, 4pm on a Monday is when most of us press the magic button on our new wheels.
But rather than invest in a new car to banish the Monday blues, buyacar.co.uk have concluded that the reason we purchase new cars at the start of the week is because we’ve spent the weekend window shopping.
They have no concrete explanation, however, for 4pm being the golden hour. After all, it would surely make more sense for buyers to make their purchases either during their lunch break or when they get home from work.
Monday Fun Day
Most new car orders are placed online on either Monday or Tuesday, with the lowest amount placed on Saturday.
Co-founder of buyacar.co.uk was surprised by the results.
“At first we were surprised to see that Monday is our peak day because you’d expect people to be busy getting back into the swing of work rather than going online to make a major purchase.
“But we also know that car buyers do more research than ever before – and like to see their target cars in real life, before choosing to buy one. That probably happens most over the weekend, so it makes sense that people make a final decision soon after that.”
Research has also shown that more and more of us are making big buying decisions after midnight and well into the early hours.
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