Ferrari Introduce Augmented Reality To Let Buyers Configure Their Cars

You know how it is. You want a brand new Ferrari but you just can’t imagine whether combining matte Girgio Corsa wheels with Rosso Corso paint will look good on the FF. Frustrated, you think life just can’t get any worse. Hmph. In a fit of anger, you kick the cat.


Yup, it’s tough shopping for a Ferrari, but life is about to get a whole lot easier, thanks to the Italian brand now allowing buyers to use an augmented reality app to more precisely configure their new cars.

The app uses a rear-facing camera to track 3D objects, and when you line it up with one of 5 Ferrari models, it can superimpose a wealth of wheel combos, brakes and colour varieties onto the car. Moreover, it even lets buyers see underneath the Ferrari’s skin, giving them the chance to glimpse at the power train, aerodynamics and brake system.

If you’re lucky enough to be able to afford a Ferrari, the AR app works in conjunction with the FF, California, F12 Berlinetta, 458 Speciale and 458 Spider and is coming to Ferrari dealers in Australia and Japan soon.

£34K Indy 500 Car Stolen In Daring Raid

An American car dealer had to come to terms with a thief stealing a replica Indy 500 pace car from his dealership earlier this week.

The one-in-a-hundred Chevrolet Camaro was nabbed from the dealership, before the thief smashed it through a two-storey tall window. He eventually abandoned it, leaving it wrecked and coated in his own blood. Analysts reckon the thief was behind the wheel of the car for around “three minutes”, which is less than the amount of time it takes to heat up a lamb moussaka from Tesco. Seems pretty pointless.

“He should have just stayed at home or gone to the pub,” said an analyst.

The dealer, Bill Estes, said: “The thief drove through a front window with steel frames, down a three-foot set of stairs with a three-foot drop and landed.”

Sounds like a dodgy ride at Thorpe Park.

The stolen Chevrolet Camaro was just one of a hundred cars granted to American dealerships, and was on course to be used at next month’s Indy 500 event. Instead, it might be turned into scrap metal.

Hyundai Send The Love Up To Space

Going up to space certainly has its pros, but it also has its cons – like not being able to see your thirteen year-old daughter for months at a time. For one American astronaut, this was particularly vexing, and when Hyundai got wind of the fact that astronauts do actually have families, they decided to help this guys’ daughter send him a loving message.

Using 11 Hyundai Genesis, the automotive giant wrote a message from thirteen year-old Stephanie into the sand at Delamar Dry Lake, Nevada, which poignantly read “Steph Loves You!” Her dad was able to capture this from the International Space Station, and thereby showed what can happen when thirteen year-old girls, an astronaut and Hyundai get together. There’s gotta be a movie in this. Or at least a commercial.

In related news, a few Proton drivers tried a similar feat but ran out of gas. Currently trapped and lost in a desert, their families have appealed for them to “just come home.”

Honda Most Reliable, Bentley Least Reliable

The What Car? “Most Reliable Car” results are out for 2015, bringing more customers to some brands whilst ensuring other brands come tagged with the unenviable “STAY AWAY” moniker. Honda scored highest again for the ninth year in a row, whilst Bentley came rock bottom.

“There is some sort of conspiracy going on here,” said an unnamed source from Bentley. “Our cars are great. All hail the Bentley!”

According to What Car? editor Jim Holden, “Honda’s success in the reliability index is chiefly down to low failure rates. However, when things do go wrong, the cars are also cheap to fix.”

Unsurprisingly, Skoda were in the top ten, whilst perhaps more surprisingly, Audi scored 34th.

All we can say is, watch out for revenge cyber-attacks, What Car?

Volkswagen Workers Want An End To Power Struggle

At the weekend, Volkswagen’s supervisory board chief and its CEO became involved in a rather unsavoury media spat, which has prompted the head of the company’s general works committee, Bernd Osterloh, to release the following statement:

“We ask that the focus return to the successful day-to-day running of the company and its 600,000 employees, rather than on debates that fill newspapers.”

You tell ‘em, Bernd.

Bernd is worried because the brand’s supervisory board chief, Ferdinand Piech, distanced himself at the weekend from Volkswagen’s CEO, Martin Winterkorn saying that he no longer wants the geezer to be the next chairman. Such polarisation at the top could have crippling consequences for VW, with Piech a member of the Porsche dynasty, which holds over 50% of the company’s share capital.

At present, Stefan Weil, whose brand holds a 20% stake in VW, says there is “no cause for action”, and warned against a public discussion about VW’s leadership.

Will Titterington
  • 21st April 2015

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