Mazda’s top-selling model of all time becomes the third member of a new generation featuring the automaker’s “KODO – Soul of Motion” design and its full range of convention-defying SKYACTIV Technology. The new 2014 Mazda 3 hatchback thereby joins its award-winning siblings: the Mazda CX-5, a compact SUV launched in 2012, and the mid-sized Mazda 6.
Consisting of lightweight engines, transmissions, body and chassis, SKYACTIV Technology was developed by Mazda from the ground up as the basis for ultra-efficient vehicles. It has also helped put Mazda back on track as a business. The improvements achieved through SKYACTIV innovation have considerably enhanced the efficiency of its manufacturing and development processes.
“Everything about the new Mazda 3 hatchback is exciting, from the way it looks and feels to its dynamic performance, nimble responsiveness, reliability and operating costs,” says Mazda Motor Europe President and CEO Jeff Guyton. “We already have big expectations for this model’s success in terms of sales, but I suspect it may even surprise us.”
The new Mazda3 is also the latest model developed according to Sustainable Zoom-Zoom, Mazda’s strategy to build fuel-efficient and safe cars that are still remarkably fun to drive. It is therefore available with i-stop, the world’s fastest idle-stop system, and i-ELOOP, Mazda’s brake energy regeneration system. Performance, meanwhile, is impressive thanks to the all-new engines and transmissions. And with a number of other SKYACTIV innovations adapted to the smaller, leaner packaging of the compact new Mazda 3, it’s got the handling to match and should be one of the safest compacts available when it goes on sale in Europe this fall.
What do you think of the new 2014 Mazda 3 hatchback?
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