What’s the point of concept cars?

According to Paul Horrell of Top Gear, today’s Concept Cars are not really “Concept Cars” any more like they were 10 years ago. Find out why in this excerpt and click through with the link at the bottom to see the full story.

Whats the point of concept cars?

Are all concepts created equal?

No. Some concepts – and they’re generally pretty easy to spot – are nearly finished versions of production cars. They’re wheeled out at motor shows to whip up a bit of hype and persuade the public not to go and buy something from the opposition. For instance, the Jaguar C-X16 and the C-X17 were done to get us ready for the F-Type and the upcoming crossover.

Jaguar’s silly coyness about their prospects was unnecessary because neither of these cars were replacing anything else in the range. BMW’s endless succession of i car concepts were necessary to prepare the ground with public and dealers to underpin BMW’s scarily expensive leap of faith. But the concepts can’t be too realistic (see the C-X17’s fantasy interior), because things might change as the real design matures, or, worse, the opposition might copy it.

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Andrew Kirkley

Director at OSV Ltd
Andrew enjoys: Movies and travelling to new cities to explore different cultures.

Andrew has been in the motor trade for over 20 years. What he enjoys most about his job is the team spirit and the dedication of his work colleagues. He also appreciates the teams input in the improvement of the company.
Andrew Kirkley

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  • 25th April 2014

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