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Car Subscription vs Buying: Which is more affordable?

• What are car subscriptions? 
• How does buying a car work? 
• Car subscription vs buying 
• Factors to consider – car subscription vs buying 
• Car subscription vs buying – which is ideal for me? 

Car subscription vs buying – which is the more affordable option? Most importantly, which is the best for you? 

Buying a car used to be the only option available to car buyers. However, in recent years, car subscriptions have gained popularity as an alternative way to get behind the wheel.  

But which option is more affordable? In this blog post, we will explore the costs of car subscription vs buying to help you make an informed decision. 

What are car subscriptions? 

Car subscriptions are a relatively new concept in the automotive industry. In essence, car subscriptions are like long-term rentals, where you pay a monthly fee to use a car.  

The subscription fee usually covers all costs associated with the car, including maintenance, insurance, and repairs. 

There are several types of car subscriptions available in the market. Some car subscription services allow you to switch cars every few months, while others offer a fixed-term subscription with a specific car.  

The benefits of car subscriptions include the flexibility to switch cars, the convenience of having all costs included in the subscription fee, and the ability to avoid the hassle of selling or trading in a car.  

However, car subscriptions also have their drawbacks, including limited mileage options and potentially higher costs than traditional car buying in the long run. 

How does buying a car work? 

Car buying is the traditional method of acquiring a car. You can buy a new or used car, and financing options are available to help you spread out the cost of the car over several years. 

Buying a car comes with its benefits, such as the ability to customize the car to your preferences and the potential to save money in the long run.  

However, buying a car also comes with its drawbacks, including the responsibility of maintaining the car and the hassle of selling or trading in the car when it’s time for an upgrade. 

Car subscription vs buying 

When comparing the costs of car subscriptions and car buying, it’s important to consider all the factors involved. 

Calculating the cost of a car subscription involves adding up the monthly subscription fee, which includes all costs associated with the car, such as insurance, maintenance, and repairs. Additional costs may apply if you exceed the mileage limit, return the car with damages, or terminate the subscription early. 

On the other hand, calculating the cost of buying a car involves adding up the down payment, monthly car payments, interest on the loan, insurance, maintenance, and repairs. Additional costs may apply if you decide to sell or trade in the car, or if you face unexpected repair expenses. 

Factors affecting the cost of car subscriptions include the type of car, the mileage limit, the length of the subscription, and the availability of different features. Factors affecting the cost of car buying include the age and condition of the car, the financing terms, the type of car, and the resale value of the car. 

Comparing the costs between car subscriptions and car buying can be challenging, as it depends on several variables, such as the type of car, the length of ownership or subscription, and the usage habits of the driver. However, in general, car subscriptions tend to be more expensive in the long run than buying a car outright. 

Factors to Consider – Car Subscription vs Buying 

When deciding between car subscription and car buying, it’s important to consider your lifestyle, driving habits, and financial situation. 

If you value flexibility and variety, and don’t want to worry about maintenance and repairs, a car subscription may be a better fit for you.  

However, if you prefer long-term ownership, and don’t mind taking on the responsibility of maintaining and selling the car, buying a car may be a better fit. 

Other factors to consider include the frequency of car usage, the length of time you plan to use the car, the resale value of the car, and the potential maintenance and repair costs over time. 

To illustrate the differences between car subscription vs buying, let’s look at two case studies. 

Case study 1: Kevin opts for car subscription. Kevin is a young professional who values flexibility and variety in their car choices. They subscribe to a car service that allows them to switch cars every few months, and the subscription fee includes all costs associated with the car. Over the course of two years, Kevin switches cars four times, and the total cost of their subscription is £16,000. 

Case study 2: Jane opts for car buying. Jane has a young family who values long-term ownership and doesn’t mind taking on the responsibility of maintaining and selling their car. They buy a used car for £15,000 and finance it over five years with a 4% interest rate. Over the course of five years, the total cost of their car ownership is £19,194. 

Analysis and comparison of the two case studies reveal that, in this scenario, a car subscription is more affordable than buying a car in the short-term.  

However, in the long-term, car buying may be a better financial decision, as the total cost of ownership is lower over five years. 

So, the choice between car subscription vs buying can be decided by cost, but it really boils down to your individual needs and requirements. 

Car subscription vs buying – which is ideal for me?

When it comes to choosing between car subscription vs buying, there is no one-size-fits-all answer. It ultimately depends on your lifestyle, driving habits, and financial situation. 

Car subscriptions offer flexibility and convenience but may be more expensive in the long run. Car buying offers long-term ownership and potential cost savings but comes with the responsibility of maintenance and selling the car. 

Consider all factors involved, and weigh the pros and cons of each option, to make an informed decision that fits your needs and budget. 

What is an electric car subscription?

• What is an electric car subscription? 
• Benefits of an EV subscription 
• What is an electric car charging subscription? 
• Benefits of EV charging subscriptions 
• Is it worth doing? 

What is an electric car subscription? Alright. First, let’s cut to the chase. Electric cars? They’re soaring, and not just little jumps – we’re talking rocket-ship levels. 

Governments are rolling out the red carpet, everyone’s getting eco-conscious, and choice in electric car models is exploding. 

But wait. There’s something that’s cutting through the noise with the finesse of a sushi chef. It’s called “Electric Car Subscription”.  

Imagine driving an electric car without the heavy romance of buying one. Intrigued? Let’s jump in and see what the fuss is all about. No fluff, just the electric stuff. 

What is an Electric Car Subscription? 

Imagine this: you wake up one fine morning to find that your beloved, coughing relic of a car has finally rattled its last breath.  

As you weigh the dreadful options of bus rides and cycling in the rain, you recall your dear old pal – electric vehicles. But alas, your pockets are as shallow as a Kardashian’s bookshelf. 

Enter the electric car subscription! It’s like Netflix, but for cars – minus the cliffhangers and binge-watching.  

A monthly fee buys you a shiny new electric steed without the soul-crushing commitment of ownership.  

You get all the flair of driving an EV, insurance, maintenance, and road tax bundled into one jazzy package. The only long-term relationship you’ll be in is with convenience. 

Benefits of an EV Subscription 

Now, to the bit where we tell you why this could be the best thing since the Queen played James Bond’s sidekick at the Olympics. 

• Flexibility: Commitment-phobes, rejoice! With most subscriptions, you can swap cars like you change TV channels. Tesla Model 3 today, BMW iX3 tomorrow. 
• Try before you buy: Nervous of taking the plunge into all-electric? Trialling an EV on subscription is the perfect solution for this. 
• All-Inclusive Service: Car trouble? Just call your provider. They’ll swoop in like automotive Batman and save the day. 
• Minimal Upfront Cost: Who wants to part with their life savings? Keep them for something more sensible, like that inflatable pub you always wanted. 
• Eco-Warrior Status: Drive smugly past petrol stations, knowing you’re saving the planet, one electric mile at a time. 
• Access to new technology: Electric car subscriptions give you the opportunity to try out the latest electric car technology. This is great if you’re interested in new features and performance. 
• No down payment: Many electric car subscriptions do not require a down payment, which can save you money upfront. 
• No credit check: Some electric car subscriptions do not require a credit check, which makes them accessible to people with less-than-perfect credit. 

Overall, electric car subscriptions offer a number of benefits that can save you money, reduce your carbon footprint, and give you a more convenient driving experience.  

If you’re considering switching to an electric car, an electric car subscription is a great option to consider. For more information, read our guide of the best electric car subscriptions in the UK. 

So, you’ve got the wheels sorted. But what about the juice to power your electric car? 

What is an Electric Car Charging Subscription? 

Buckle up, because this one is the real pot of gold at the end of the electric rainbow.  

An electric car charging subscription is like an all-you-can-eat buffet for your car’s bottomless stomach. By paying a monthly fee, you get access to a network of charging stations faster than a cheetah on roller skates.  

Think of it as a season ticket to Willy Wonka’s Chocolate Factory, but for car charging. 

Benefits of EV Charging Subscriptions 

• Economies of Scale: The more you charge, the more you save. It’s like magic, but real. 
• Network Access: Gain entry to a secret society of charging stations that ordinary folks can only dream of. 
• Time-Saving Convenience: With planning apps and quick charging options, you’ll be zipping around like Marty McFly. 
• Fixed Costs: You’ll know exactly how much to shell out each month. Budgeting like a boss! 

Is an Electric Car Subscription Worth Doing? 

Now, I know what you’re thinking. Is it worth embracing this electric life? In a word – absolutely. Here’s why: 

• Financial Sense: Keeping your wallet chubby while driving a state-of-the-art electric chariot. Need I say more? 
• The Eco-Warrior Crown: Put on that crown, good sir or madam. Reduce your carbon footprint and become the Captain Planet of your neighbourhood. 
• Convenience Is King: Life is complicated enough. The electric subscription makes it all just a tad easier. 

In conclusion, my dear compatriots, it is not just worth doing; it is the automotive equivalent of finding the Holy Grail. 

So, what are you waiting for? Put on your finest driving gloves, wave goodbye to the old, and say hello to the electric revolution.  

Sign up for an electric car subscription, add a charging subscription, and claim your title as the most dashing and environmentally responsible driver on the British Isles! 

Remember, the road ahead is electric. Don’t get left behind! Charge into the future with an electric car subscription today! 

Best electric car subscription UK 2023

• What is the best electric car subscription in the UK? 
  • Onto  
  • Elmo 
  • WeVee 
  • Jaguar Land Rover Pivotal 
• Which is the best electric car subscription for you? 

Let’s venture into the electrifying realm of the best electric car subscription in the UK. 

Will it be a gallant Tesla that tickles your fancy, or does a dashing BMW iX3 make your heart race like a greyhound after a squirrel?  

Our noble quest begins to seek the crème de la crème of electric car subscriptions in the UK. So, sit back, sip that Earl Grey, and prepare to be enlightened! 

Why consider getting an electric car on a subscription?  

Matt Avery, the director of industry analysis at J.D. Power says “Electric car subscriptions are gaining popularity as more people become interested in electric vehicles. They offer a flexible and convenient way to get behind the wheel of an electric car.” 

With its growing popularity, it seems like EVs on subscriptions are worth considering for a reason. 

Before we dive into the best electric car subscriptions in the UK, let’s first touch base on the benefits of them: 

Benefits of an EV Subscription 

• Flexibility: No need for commitment, as with most EV subscriptions you can swap cars pretty often. Tesla Model 3 today, BMW i3 tomorrow. 
• Try before you buy: Nervous about taking the plunge into all-electric? Trialling an EV on a subscription is the perfect solution for this. 
• All-Inclusive Service: Most providers include most maintenance services within the subscription 
• Minimal Upfront Cost: Who wants to part with their life savings? Keep them for something more sensible, like that inflatable pub you always wanted. 
• Tech Galore: The latest electric chariots, fitted with gadgets that would make Q from James Bond green with envy. 

Some things to be aware of 

• Limited vehicle choice: Electric car subscriptions often offer a limited selection of vehicles compared to traditional car ownership. If you have specific preferences or requirements, the options may be more restricted. 
• Cost considerations: While subscriptions offer convenience, they can be more expensive than traditional car ownership in the long run. Monthly subscription fees, along with additional costs for insurance and charging, can add up, potentially exceeding the expenses of owning an electric car outright. 
• Charging infrastructure: Although electric vehicle charging infrastructure is expanding rapidly, it may still be less accessible compared to traditional fuel stations. Depending on your location and travel patterns, finding convenient charging points may require more planning and adjustment. 
• Contractual obligations: Electric car subscriptions typically involve entering into a contract with specific terms and conditions. Early termination fees or limitations on mileage and usage may apply, restricting flexibility for those who prefer more freedom with their vehicles.

It’s essential to consider these potential downsides alongside the benefits when deciding whether an electric car subscription is the right choice for you. Each person’s circumstances and preferences may vary, so weigh the pros and cons to make an informed decision.  

Which are the Best Electric Car Subscriptions in the UK? 

Alright, let’s get down to business and have a peek at some of the best electric car subscription services in the UK. We’re looking for great deals and easy access to electric cars…Here we go! 

Onto 

Onto started its journey in 2017 under the name ‘Evezy’. The co-founder, Rob Jolly, wanted to make electric cars more accessible. In 2020, Evezy turned a new leaf and became Onto. 

Onto offers a simple subscription that covers pretty much everything – the car, insurance, maintenance, and charging. It’s like a buffet of services for a set price each month.  

Plus, you can switch between different cars like Tesla Model 3, and Renault Zoe every month. Handy if you like to change things up! 

Elmo 

Elmo came to life in 2019, thanks to Oliver Jones and Luke Gavin. They wanted to make driving electric cars as easy as possible.  

With Elmo, there’s no big deposit, and you’re not tied down with a long contract. They even throw in insurance and maintenance.  

Another cool thing is that some of the money you pay for the subscription gets donated to renewable energy charities. You can get behind the wheel of a Renault Zoe or a Nissan Leaf, among others. Not too shabby! 

WeVee 

WeVee has been around since 2018. It was founded by Paul Fagan, who wanted to give people lots of choices for electric cars without any hassle.  

With WeVee, you pay a monthly fee that includes insurance, maintenance, breakdown cover, and even charging.  

They’ve got a big range of cars, from the fancy Tesla Model S to the stylish Audi e-Tron and the practical Hyundai Kona Electric. 

Jaguar Land Rover Pivotal 

Pivotal is Jaguar Land Rover’s own subscription service, which started in 2020. If you’re after something a bit more luxurious, this might be your jam.  

With Pivotal, you can get cars like the Jaguar I-PACE and Range Rover Sport. The subscription includes insurance and maintenance, and you can even swap cars. It’s like driving in style without having to commit to one car. 

It should be noted that drivers can change their cars less frequently compared to other providers. After 3 months you can pause your subscription and return the vehicle, and after 6 months you have the option to swap to a different model. 

In a nutshell, these are some of the best options out there if you’re looking to subscribe to an electric car in the UK.  

Whether you’re looking to save some money, drive in style, or just try out electric driving, there’s something for everyone.

Which is the Best Electric Car Subscription for You? 

So, you’re all geared up to hop into an electric car, but which is the best electric car subscription service for you? Let’s break it down based on what you might be looking for. 

If You’re Watching Your Wallet 

If you’re looking to save some money and don’t want to break the bank, Onto and Elmo are your pals. They don’t ask for a big deposit, and the monthly fees are pretty reasonable. 

These services roll everything into one payment – the car, insurance, maintenance, and even charging. It’s like a combo meal that’s got everything you need without a huge bill. 

If You Like the Fancy Stuff 

If you’ve got a taste for the finer things and want to drive something swanky, check out WeVee and Pivotal.  

They offer some high-end cars like the Tesla Model S and Jaguar I-PACE. Imagine rolling up in one of those! It’s like treating yourself to a first-class ticket. 

If You Want to Make a Difference 

If going green is your thing and you want your driving to make a positive impact, Elmo might be just what you’re looking for.  

Part of what you pay each month goes to charities that support renewable energy. It’s like driving and doing good deeds at the same time. 

If You Like to Keep Your Options Open 

If you’re the kind of person who gets bored easily and likes to change things often, WeVee and Onto let you switch cars every month.  

One month you could be in a Tesla, the next in a Nissan. It’s like a pick-and-mix of cars! 

So, there you have it. Depending on what you’re looking for – whether it’s saving money, driving a fancy car, helping the environment, or trying different cars – there’s an electric car subscription in the UK that fits the bill.  

Which do you think is the best electric car subscription for you? Let us know in the comments below! 

Car subscription or salary sacrifice?

• Benefits of car subscriptions 
• Downsides to car subscriptions 
• Benefits of cars on salary sacrifice 
• Downsides of cars on salary sacrifice 
• Should I get a car subscription or salary sacrifice? 

The decision between a car subscription or salary sacrifice car is not an easy one. Let’s face it, deciding between two car finance options can be a bit of a headache. But when it comes to choosing between a car subscription or a salary-sacrifice car, the struggle is real.   

Both have their pros and cons, and it’s essential to take a moment to think about your unique circumstances before deciding. After all, you don’t want to end up with buyer’s remorse… or in this case, leaser’s regret.  

A car on salary sacrifice is an option that can offer tax savings, as payments are made from your pre-tax income. Let’s get real for a moment: with a car salary sacrifice, you may be driving a fancy set of wheels, but it’s your employer who holds the keys to the kingdom.   

On the flip side, a car subscription is like having a personal car concierge. You can choose from a HUGE variety of vehicles to suit your style and needs, and even switch things up if your mood (or commute) changes.  

You also won’t have to deal with the hassle of buying, selling, or maintaining a car. Now, that’s what we call convenience.  

However, subscription services may come with higher monthly payments compared to salary sacrifice, and you may not be eligible for tax savings.   

But how does car subscription and salary sacrifice compare? Let’s dig in…   

Benefits of Car Subscriptions 

• Life is full of surprises. Sometimes you need a car that can keep up with the ever-changing times. That’s where a car subscription comes in. With the power of choice at your fingertips, you can swap out your ride for a different model whenever you fancy it. Whether you’re jet-setting off to work or suddenly need to fit a grand piano in the back, a car subscription has got you covered. Now that’s what we call flexibility.   
• Convenience: Car subscriptions take care of maintenance and repairs, so you don’t have to worry about those expenses – leaving you with more time to enjoy the car and less stress worrying about all the extras!   
• Cost-Effectiveness: Listen up, penny pinchers: car subscriptions are like the all-inclusive resort of the automotive world. Your monthly fee covers everything from insurance, maintenance, servicing, breakdown cover and more. That means fewer worries about pesky add-ons that can cost you an arm and a leg over time. Plus, for those who don’t have the cash flow to throw down on a new car, a subscription can be the golden ticket to ride. Why break the bank when you can have it all for less?  
• Freedom and Peace of Mind: With a car subscription, you can enjoy the benefits of having a car without the long-term commitment of ownership. If your needs change, you can simply end the subscription without having to worry about selling the car or dealing with the hassle of ownership.   

But who exactly would get a car on subscription?  

Are you fresh out of university? Ready to take on the world with your first job in a new city? Congrats, you big shot! But hold up, what about transportation?   

Not sure you want to commit to a brand-new car just yet? Who can blame you?  

That’s where a car subscription comes in. Once you’ve passed a credit check, you simply pick a car that suits your needs, and if your needs change down the line, switch it up without getting tied down.   

Plus, no need to worry about surprise costs for maintenance or repairs.   

There are, like with everything, a few downsides to consider. For starters, the car selection can be limited, which might not be ideal for picky drivers.   

If you’re not using the car often, the costs can add up faster than you can say “cha-ching.” Don’t forget to keep an eye on your mileage, or you might end up with some unpleasant costs. 

Downsides to Car Subscriptions 

Car subscriptions offer a convenient and flexible alternative to traditional car ownership, but they also come with several disadvantages that should be considered before making a decision. Here are some of the drawbacks of car subscriptions:   

• Limited Options: One of the main disadvantages of a car subscription is the limited selection of cars available to choose from. If you have specific requirements for your vehicle or are used to having a lot of options, this can be frustrating.   
• Costs: Car subscriptions can be more cost-effective in some cases. But they can also be more expensive than traditional car ownership – especially if you aren’t using the vehicle frequently. Also remember, if you go over your agreed mileage allowance, you are likely to be subject to additional fees (which can add up quickly).   
• Ownership: With a car subscription, you do not own the vehicle, which means you may be unable to customize it or make modifications.   
• Restrictions: Car subscription services may have restrictions on where you can drive the car or how long you can keep it. If you’re planning to use the car for long periods of time, or want to take it on holiday, then the restrictions on the car subscription can be inconvenient. 

Car subscriptions can offer fantastic flexibility and convenience. Before deciding whether to get a car on subscription, we recommend weighing up the pros and cons first.  

If you prefer a wider selection of cars or value ownership and customisation, a car subscription may not be the right choice for you.  

Also, if you aren’t using the car frequently or are likely to exceed your mileage limit, the costs of a car subscription may not be worth it. 

Benefits of Cars on Salary Sacrifice 

Cars on salary sacrifice schemes can offer a range of benefits to both employers and employees. Here are some of the advantages of company cars on salary sacrifice: 

• Brand-new for less: Salary sacrifice allows you to have access to exclusive corporate discounts, which means you essentially are getting a brand-new car for much less than you would outside the scheme 
• Tax savings: Employees can save on tax and National Insurance contributions by sacrificing a portion of their salary to lease a company car. This can result in significant savings, particularly for higher earners.   
• No upfront costs: With a salary sacrifice scheme, the cost of the car is spread out over the lease term, and there is no need for a large upfront payment. This makes it a lot easier for employees to afford a high-quality car that may have been out of reach otherwise.   
• Maintenance and repair costs included: Many salary sacrifice schemes include maintenance and repair costs, which can save employees money and provide peace of mind.   
• Improved job satisfaction: Providing a car can be a valuable perk for employees and can improve their job satisfaction and loyalty to the company. It can also help attract new talent and boost morale.   
• Reduced carbon footprint: Many salary sacrifice schemes offer eco-friendly car options, which can help reduce the company’s carbon footprint and demonstrate its commitment to sustainability.   

Overall, cars on salary sacrifice schemes can be a cost-effective and an attractive option for both employers and employees.  

By offering tax savings, no upfront costs, and inclusive maintenance and repair, companies can improve job satisfaction and demonstrate their commitment to sustainability.   

Downsides of Cars on Salary Sacrifice 

Cars on salary sacrifice can seem like an attractive option for employees, but they also come with several potential drawbacks. Here are some of the disadvantages of cars on salary sacrifice: 

• Limited choice: Employees may not have as much choice in the make and model of their company car compared to if they were purchasing a car independently. This can be a disadvantage if the employee has specific preferences or requirements.   
• Electric cars: At present (2023) EV drivers pay a 2% benefit-in-kind (BIK) rate, which is 2% of the vehicle cost. If you were to go for a petrol or diesel car the BIK rate could go right up to 37% meaning you pay much more in tax. 
• Tax implications: Although salary sacrifice can be a tax-efficient way to pay for a car, it can also have implications for an employee’s income tax, National Insurance contributions and benefits entitlements. 
• Cost: While salary sacrifice can make a car more affordable for employees, it can still be a significant expense. This is particularly true for higher-end models or those with expensive optional extras, and those choosing non-electric cars. 
• Take-home pay reduced: this could affect how much you can borrow for other loans such as a mortgage. 

While cars on salary sacrifice can offer employees a convenient and cost-effective way to obtain a vehicle, it’s important to consider the potential drawbacks before signing up.  

Employees should carefully review the terms of the agreement and consider whether a company car is the best choice for their personal circumstances.   

Should I get a Car Subscription or Salary Sacrifice? 

So, should you get a car subscription or salary sacrifice a car? 

It’s important to consider your budget, how often you plan to use the car, and your future plans before making a decision.  

Comparing the total cost of ownership for both options is also helpful, including factors such as maintenance, insurance, and depreciation.  

Ultimately, the decision between a car on salary sacrifice or a car subscription will depend on your individual circumstances and preferences. 

5 best car subscription services UK 2023

• Who needs a car subscription? 
• 5 best car subscription services 
  • Wagonex 
  • Onto 
  • Cocoon 
  • Drive Car Flex 
  • MyCarDirect 
• Which is the best car subscription service for me?

What are the best car subscription services in the UK? Is it necessary to have one?

No matter what your driving needs are, there is a car subscription service that can meet them.  

The beauty of car subscription services lies in their flexibility and range of options. Whatever your driving needs may be, there is a subscription that can meet them.  

With rolling monthly contracts, all-inclusive packages, and high-end car options, you can find a subscription that fits your lifestyle and budget.  

Say goodbye to the hassle of car ownership and hello to the convenience of a car subscription service. Get on the road in no time and experience the freedom and luxury of a car without the commitments of traditional ownership. 

For those of you who are simply tired and fed up with the hassle of buying or leasing a car, it is well worth considering a car subscription service.  

Why? 

It’s simple, easy and convenient. You pay a monthly cost and in return experience driving any car of your choice, whether that be electric, hybrid, an SUV, or a premium model. You get this all whilst enjoying the benefits of driving without any of the hassles that come with buying or leasing a car. 

Who needs a car subscription?  

Personal  

Living in the city, it’s not uncommon to forego a car for the daily commute, but what about those weekend getaways or road trips? Instead of committing to the financial burden of buying or leasing a car, a car subscription service offers a more convenient and hassle-free solution. 

With a car subscription service, you can have the freedom to book a car for a weekend adventure or a longer road trip without worrying about the maintenance, insurance, and other headaches that come with car ownership.  

Plus, car subscription services often offer additional perks such as 24/7 roadside assistance, unlimited mileage, and flexible terms.  

Don’t let the occasional need for a car weigh you down with the responsibilities of ownership.  

Business  

As a business professional, you know the importance of reliability, especially when it comes to your transportation. But committing to a long-term lease can be daunting, especially with all the uncertainties of the business world. Enter car subscription services – a new and innovative way to have a reliable car without the burdens of ownership or a long-term lease. 

With a car subscription service, you can sign up for a rolling monthly contract that offers you the flexibility to cancel or change your plan at any time, without any penalties or fees. Plus, with all the maintenance, insurance, and breakdown cover included in the subscription, you can focus on your work without worrying about the car. 

Gone are the days of searching for the right mechanic or the cheapest insurance. A car subscription service takes care of all these details, leaving you with one less thing to worry about.  

So, if you’re a business professional in need of reliable transportation or simply looking for a flexible and convenient way to drive, consider a car subscription service. With its unique benefits, it may just be the luxury you’re looking for. 

5 best car subscription services  

Are you on the hunt for a car but don’t want to commit to buying or leasing? A car subscription service might be the perfect solution for you.

Here are five of the best car subscription services currently available in the UK:  

Wagonex  

So, is Wagonex the best car subscription service for you? Let’s find out… 

Wagonex offers a unique and convenient way to rent a car that meets your specific needs.  

• Choose from a wide range of vehicles, including electric and hybrid models and various other vehicle bodies such as SUVs, hatchbacks and more. 
• Their flexible subscription model allows you to choose the rental period that suits you best (minimum of one month), and with 30 days’ notice you can even swap out or return your vehicle if your needs change. 
• Wagonex has an easy-to-use website, which allows you to browse and compare different vehicles, as well as book your rental online. You can even track your rental and manage your account all in one place.  
• Wagonex also takes care of all the delivery and servicing of the car, plus maintenance and road tax for your rental, giving you peace of mind while you’re on the road. The only thing you need to organise is insurance for the vehicle, which you can add onto your monthly cost as an optional extra.  

In summary, Wagonex offers the best car subscription service by providing high-quality vehicles, flexible rental periods, and a user-friendly platform.   

Wagonex is dedicated to sustainability and providing excellent customer service. So, it’s easy to see why they are one of the best car subscription services. 

Onto 

For drivers who want to go green, Onto is a car subscription service that specializes in electric vehicles.   

Onto provides a convenient and easy way of driving an electric vehicle without worrying about maintenance and running costs.   

Onto offers impressive flexibility for its monthly subscriptions with no long-term commitments. Swap, return or cancel your subscription at any time. 

One of the best things about Onto is that their subscriptions include everything you need to start driving, such as insurance, servicing, and breakdown cover. You simply pay a monthly fee, and Onto takes care of the rest. Those who want to drive an electric vehicle without having to deal with extra costs – Onto is an excellent option for you. 

Onto offers a selection of electric vehicles to choose from, including:  

• Audi e-tron & Q4 e-tron  
• Citroen e-C4  
• DS3  
• Fiat 500  
• Hyundai IONIQ & Kona  
• Jaguar i-Pace  
• Nissan Leaf  
• Peugeot e-208 & e-2008  
• Renault Megane & Zoe  
• Tesla Model 3 & Model Y 
• Vauxhall Corsa-e & Mokka-e  
• Volkswagen ID.3 & ID.4  

In summary, Onto is undoubtedly one of the best car subscription services out there. Their website is user-friendly, and their flexible subscription plans make it easy to drive an electric vehicle without the hassle of ownership.   

Looking to switch to an electric vehicle with ease? Onto might be the perfect option for you. 

Cocoon  

For individuals searching for the best car subscription service in the UK, Cocoon Vehicles offers a comprehensive solution. Their service provides a range of benefits that make car rental simple and enjoyable.  

• Their flexible subscription model enables customers to choose the rental period and swap between cars as necessary.  
• Cocoon Vehicles stands out from the competition with its commitment to transparency. Cocoon Vehicles believes in providing clear information about pricing and terms, ensuring that customers know exactly what they are signing up for. 
• Cocoon Vehicles offers a diverse selection of high-quality vehicles to meet various needs, from budget-friendly options to luxurious brands including:  
  • Audi  
  • BMW  
  • Fiat  
  • KIA  
  • Jaguar Land Rover  
  • Mazda  
  • Mercedes-Benz  
  • Nissan  
  • Porsche  
  • SEAT  
  • Volkswagen   
  • Volvo  

Cocoon Vehicles’ dedication to offering the best car subscription service in the UK makes renting a car simple and stress-free.   

Drive Car Flex 

Drive Car Flex offers one of the best car subscription services in the UK. It’s renowned for its commitment to affordability, flexibility, and outstanding customer service.   

• Drive Car Flex’s flexible subscription model allows customers to choose the length of their rental period and switch between vehicles with 1 months’ notice  
• Drive Car Flex is the perfect choice for both business and leisure travellers alike. Need a reliable vehicle for work trips or want the freedom to explore the UK at your own pace? Drive Car Flex’s exceptional customer service team is always on hand to answer any questions or concerns you may have along the way.  
• Offer a selection of vehicles from compact cars to SUVs, and brands including:  
  • Alfa Romeo  
  • Audi  
  • BMW  
  • Fiat  
  • Land Rover  
  • Maserati  
  • Mercedes-Benz  
  • MG  
  • Nissan  
  • Polestar  
  • Porsche  
  • Skoda  
  • Toyota  
  • Volkswagen  

Drive Car Flex’s commitment to affordability, flexibility, and customer service make it one of the best car subscription services in the UK.   

So, if you’re looking to get a car on subscription without the hassle, Drive Car Flex could be the best car subscription service for you. 

MyCarDirect  

MyCarDirect is a car subscription service that offers a flexible and hassle-free way to drive a car without the long-term commitment of traditional car ownership.   

• Looking for a way to get behind the wheel of a car without the burdensome commitments of traditional car ownership? MyCarDirect is an innovative car subscription service that provides a flexible and easy way to drive.  
• With a subscription, drivers can choose from a variety of vehicles and driving plans to fit their needs and lifestyle.  
• One of the standout features of mycardirect.com is its simple and transparent pricing structure. There are no hidden fees or surprises, and everything is included in one monthly payment, such as insurance, maintenance, and roadside assistance.  
• Another great aspect of MyCarDirect is the convenience it offers. Everything can be done online. You simply select a car online and it can be delivered to your door within a matter of days! 
• Customers can also pause, switch, or cancel the subscription with ease, giving them ultimate control over their car ownership experience.  
• MyCarDirect has a large selection of vehicles to choose from, including electric and hybrid models, making it an ideal choice for customers who want to trial EVs or experiment with different styles of cars  

With its focus on flexibility, convenience, and transparency, it’s easy to see why MyCarDirect is quickly becoming one of the best car subscription services available. 

Which is the best car subscription for me? 

Whether you are looking to experience a range of vehicle bodies from large SUVs to tiny city cars, or you want to trial electric vehicles before committing to them, or even if you simply just need convenience, ease and flexibility – there is a car subscription to suit every one of your needs.  

We understand it can be challenging on deciding which car subscription is best for you, let alone deciding on the car!  

It’s essential to compare what each car subscription provider offers. Look for a service that offers transparent and competitive pricing, with no hidden charges or unexpected fees. 

We recommend considering what it is you need from a car on subscription and why you need it on subscription.   

From here, you will naturally be led to the next steps on what you need to do and the best vehicle finance option for you. Whether that be leasing, buying, renting or a car subscription. 

5 car companies with subscription services in 2023

• Which car companies offer subscriptions?
  • Elmo
  • Wagonex
  • Onto
  • Flexed
  • MyCarDirect
• Should I get a car on subscription?

Why do you need to know the top 5 car companies with subscription services?

Cars are a big part of our lives. We use them to commute to work, take the kids to school, and run errands. With all the time we spend in our cars, it’s no wonder that we want them to be comfortable and stylish.  

There are five car companies with subscription services that allow you to have access to a variety of cars without the hassle of owning or leasing one. 

This is ideal for people who want the flexibility to drive a different car depending on their changing needs. Plus, you don’t have to worry about maintenance or repairs.  

So, read on for 5 car companies with subscription services. 

Which car companies offer subscriptions? 

If you’re looking for a subscription service that will give you access to a variety of cars, then one of these seven companies is sure to have what you’re looking for. 

1. Elmo

Elmo is an electric car subscription company that operates in the UK. Elmo offers a flexible and all-inclusive car subscription service, which allows customers to drive a car for a monthly fee.  

What sets them apart from other electric car subscription companies, such as Onto? 

Elmo offers more miles per month as standard, and you can extend to up to 1,800 miles per month. Although you can add more miles per month with Onto’s subscription, it doesn’t clarify by up to how much.  

So, if you are potentially travelling long journeys often – it could be worth considering Elmo. 

Here are some key features of Elmo’s car subscription service: 

• Drivers must be aged 25 years or over 
• Elmo’s monthly payment includes the cost of the car, insurance, road tax and maintenance so customers don’t have to worry about additional expenses. 
• Basic mileage allowance starts from 800 miles per month as standard, drivers can extend their mileage by up to 1,800 miles per month 
• Customers can return or swap a car with 30 days notice 
• Elmo specialises in electric vehicles, so if you’re looking to trial going electric before making the big switch, Elmo is a great company to choose 
• Elmo offers two options: 
• elmoFlex offers a 60-day minimum term, ideal for those who need flexibility more than anything, they can swap a vehicle or stop the subscription with 30 days notice 
• elmoSave offers a 12-month minimum term, this is perfect for those looking to save a bit more money but still want the convenience of the all-inclusive package in a fixed monthly cost 

Could Elmo be the car subscription company that’s ideal for you? If you are looking to trial an electric car, or maybe even a few of them, and need a short term or longer term fix – then Elmo could be the one for you. 

2. Wagonex

Founded in 2016, Wagonex is known to be one of the first car subscription providers to be set up. The brand’s idea to set up a car subscription service was so that drivers could have “the ability to have an SUV for winter and convertible for the summer”. 

Here’s what you should know about Wagonex’s car subscription service: 

• Must be aged 25 years or over to apply 
• Wagonex ‘s monthly payment includes the cost of the car, delivery of the vehicle, road tax, maintenance and servicing so some of the expenses are included in the monthly cost 
• Drivers can also add Wagonex insurance to their monthly cost 
• A wide range of vehicles are available on subscription from SUVs, hatchbacks, luxury vehicles, city cars and more 
• The minimum subscription length is one month, drivers then have the option to extend  
• Basic mileage allowance starts from 800 miles per month as standard, drivers can extend their mileage by up to 1,800 miles per month 
• Customers can return or swap a car with 30 days notice 

Is Wagonex one of the car companies with a subscription service that’s perfect for your needs? If you are 25 or over and are looking to regularly switch your vehicle whether that be electric, SUV, or convertible then Wagonex is worth considering. 

3. Onto

Onto is the ideal subscription service for those looking to trial electric cars. They have specialised in electric vehicles since the company was founded in 2018.  

What sets them apart from Elmo? 

Onto offers charging in its all-inclusive monthly bundle of up to 750 miles, which equates to £120 per month. Onto also offers access to 20,000+ UK public charging points. 

So if you’re looking to experience electric without the hassle of sorting extras such as charging and charging cards, Onto could be the car subscripton company for you. 

Here is what’s up for grabs with Onto: 

• Those looking for something short-term won’t be disappointed. Onto’s subscription service doesn’t require a long-term commitment, and customers can return the electric car with just 30 days’ notice. 
• Onto’s monthly payment offers an all-inclusive bundle which includes the cost of the car, insurance, maintenance, and charging, so customers don’t have to worry about surprise costs. 
• Initial costs include £49.50 for delivery and collection of the vehicle, and just £9.99 to sign up. After this there is no deposit or admin fees to worry about. 
• Over 25? Great news for you, as insurance is included for drivers over 25. 
• Onto’s fleet consists entirely of electric vehicles, including popular models like the Tesla Model 3, Nissan Leaf, and Renault Zoe. 
• Onto drivers have access to a range of UK public charging points including BP Pulse, Shell and Tesla superchargers. This is included in the monthly cost. 
• The Onto subscription is managed via their app on your phone. Through the app you can view and change car reservations, payments and maintenance requests. 
• Mileage starts from 750 miles per month. Customers can add more miles as a “bolt-on”. 

Is Onto the car subscription company that’s ideal for you? Before the 2035 ban on the sale of new internal combustion engine (ICE) cars, it could be worth trialling electric before you inevitably have to make the switch.  

Onto specialises in EVs, which is ideal if you’re looking to test the waters beforehand. With Onto’s access to a wide range of charging points, and easy access to the Onto app, it provides a service with ease that perhaps others do not. 

4. Flexed

Flexed is a UK-based car subscription service that provides flexible and affordable car leasing options to customers.  

Here are some key features of Flexed’s car subscription service: 

• Drivers must be aged between 25 to 75 years 
• Offers a 28-day or a month-by-month service – perfect for short term and if you want to trial a particular model for a month or two or even up to a year 
• Easy budgeting thanks to Flexed’s all-inclusive monthly pricing including insurance, maintenance, breakdown cover, warranty, road tax, and the cost of the car 
• If you change your mind, you can return the car or switch to a different model within 28 days with no cancellation fees 
• Mileage can go up to 15,000 miles per year on a pro-rata basis as standard 
• No upfront deposit  
• Flexed provides a wide choice of vehicles on the market, ranging from SUVs, small city cars, luxury models and more 
• According to their website they have the following brands available for subscription: 
  • Audi 
  • BMW 
  • Fiat 
  • KIA 
  • Mercedes-Benz 
  • MINI 
  • Range Rover 
  • Renault 
  • Volkswagen 
  • Volvo 
• Drivers can order from the Flexed website and be driving their car within a couple of days, models can be delivered across the UK (with delivery charges) 

Could Flexed be one of the car companies with subscription services that suits your needs? If flexibilty, easy budgeting, no upfront deposit and quick delivery is something high on your priority list, then Flexed is likely to be the ideal car subscription company for you. 

5. MyCarDirect

MyCarDirect is a UK-based car subscription service that provides flexible and affordable car leasing options to customers. Here are some key features of MyCarDirect’s car subscription service: 

• Great for those in need of flexibility, as they offer subscriptions from as little as 1 month up to as long as 4 years – it’s worth noting that prices go down the longer you subscribe 
• Maintenance, MOT, road assistance, road tax with delivery and collection are all included in the monthly price 
• Insurance can be included as an extra option added to the monthly cost, organised via a third party 
• MyCarDirect also offers lots of choice for those who want to trial various car types, from SUVs, hatchbacks, city cars to premium models, MyCarDirect can cater to many different needs and requirements 
• Customers are charged a joining fee of £250 which gives you “life” membership 
• You must pay a deposit between £250 to £500 – however this is fully refundable 
• Cars can be delivered across the UK – free of charge! 
• Mileage is very generous starting from 1,000 miles per month as standard, and goes up to 2,000 miles per month 

Is MyCarDirect one of the car companies with subscription services that’s ideal for you? If you’re unsure whether you need a car for a month or maybe years, and you think you are likely to switch between cars or need the convenience of a subscription for a few years – then MyCarDirect is definitely worthwhile. 

Although there is a higher upfront cost than others, starting from £500 – which includes the £250 joining fee and a minimum deposit of £250 – you should consider if the convenience, flexibility, high monthly mileage, free delivery and collection are worth it for you or not. 

Should I get a car on subscription? 

As the world of transportation rapidly changes, so too do the companies that provide vehicles.  

To keep up with the competition and consumer demand, many car companies are offering subscription services that allow customers to have more flexibility and choice.  

Whether you’re looking for an all-inclusive package or a pay-as-you-go model, there’s sure to be a car subscription service that’s right for you. With so many options on the market, it’s never been easier to get behind the wheel of your dream car. 

Disadvantages of car subscriptions

• What are the disadvantages of car subscriptions? 
• What should you consider with car subscriptions? 
• Should I get a car subscription? 

Car subscriptions: it’s the new concept taking over the motor industry. It promises great flexibility, ease and an opportunity for fanatics to take many new models for a spin. Perhaps you know all about the benefits already, but what about the disadvantages of car subscriptions?

Read on for everything you must know… 

What are the disadvantages of car subscriptions? 

Whilst you may know the many advantages with car subscriptions including flexibility, ease and convenience, there are some exceptions and disadvantages of car subscriptions to consider.  

Disadvantages of car subscriptions: 

Cost

Car subscriptions can work out more costly compared to buying or leasing a car, especially if you subscribe for a long period of time.

All-inclusive subscription plans with insurance, maintenance and other extras can boost up the monthly fee making it more expensive than monthly leasing fees. 

Electric Vehicles

Those looking to trial an electric car should be aware of how they are going to charge their EV. Whilst drivers can use public charge points, this isn’t ideal for day-to-day ease and convenience.

The best option is to install a home charger but: 

• People living in flats and shared accommodation won’t be able to do this 
• This isn’t a great idea for those looking to trial and test an EV to see how it fits their lifestyle, if they later realise, they do not want an EV 

Restrictions on use 

Usually, you must be at least over 25 to 30 years of age to apply for a car subscription service. Additionally, there are mileage restrictions you must agree to when signing up.

This can be an issue if you usually drive long distances, you will be faced with extra fees if you exceed the agreed mileage. 

Lack of ownership 

You are putting money towards something you will never own. For some, the flexibility and convenience outweigh the downside of no ownership.

For others, they prefer their money to go towards something they will eventually own. 

Additional fees 

Although there is an all-inclusive subscription which includes general maintenance, breakdown cover and service, other services like cleaning, delivery or collection aren’t usually covered in the monthly cost.

Using these services often will rack up the costs and make the overall car subscription service more expensive than anticipated. 

So, now we’ve covered the disadvantages of car subscriptions, it’s important to question and understand whether the pros outweigh the cons for you and your individual needs.  

What should you consider with car subscriptions? 

Car subscriptions can be a convenient and flexible way to access a vehicle, but there are several things to consider before signing up for a service. Here are some factors to keep in mind: 

Cost

As mentioned previously, car subscriptions can work out more expensive than buying or leasing a car – this is dependent on how you use the service.

Ensure you compare your daily journeys with other vehicle finance options or other transportation options such as public transport. 

Service Area

Usually, if you live within a certain radius of the car subscription provider, delivery of the vehicle can be free. However, if you live considerably far away, this can cost around £1 per mile for delivery of the vehicle. 

Insurance

How you buy insurance on a car subscription varies between the service providers. Some ask you to buy their own insurance, this can work out more expensive than the ‘traditional’ car insurance.

Check this with your provider before going ahead, so that you have a good idea whether this aligns with your budget. 

Contractual Obligations

It’s a good idea to thoroughly read through the contract before signing any final papers. Understand your obligations and responsibilities and be aware of any fees linked with cancelling or changing your subscription.

It’s important to ask any questions before you sign the papers. A good car subscription provider will be more than happy to answer your questions, if they don’t then take this as a sign to look elsewhere. 

Customer Service

Another way to sense check a provider before using them, search for reviews and ratings of the company online. Seeing how they respond and engage with their customers will highlight whether they are a provider you can trust, or if they are one to avoid. 

By considering these factors, you can make an informed decision about whether a car subscription service is right for you. 

Should I get a car subscription?

By now you’re probably wondering “Should I get a car subscription?” The answer to this isn’t a simple yes or no. 

It completely depends on what you as an individual are looking for and your day-to-day requirements you’ll need from a car.  

If the disadvantages of car subscriptions don’t turn you off including restrictions on mileage, lack of ownership, potential extra fees, limited choice of vehicles and potential high costs – then it could be worth considering getting a car subscription. 

Those who will find car subscriptions worth it, will most likely need the convenience, ease and flexibility that other car finance or leases simply do not offer. 

Are car subscriptions worth it in 2023?

• Is car subscription better than buying?  
• Is car subscription cheaper than buying? 
• Are car subscriptions worth it?  

Are car subscriptions worth it?  

With the slowly increasing trend of car subscriptions, it’s the question more and more drivers are starting to ask.  

If you’re looking to compare getting a car subscription to buying the car and want to know are car subscriptions worth it – then keep on reading for everything you need to know. 

Is a car subscription better than buying?  

So, is a car subscription better than buying? 

It depends. 

If your needs call for flexibility, convenience, lower upfront costs and no depreciation concerns – then yes, a car subscription could be better than buying for you and your needs. 

It should be noted that there are some potential drawbacks to be aware of such as: 

• Mileage restrictions 
• Potential cancellation fees 
• Possibility of paying more in the long run compared to buying, leasing or financing 

It’s important to remember that these vary between car subscription service providers. 

If, however, you prefer to have total control and ownership of a vehicle, a car subscription would not be worth it for you. 

Before signing up for a car subscription consider the following: 

• How long you’ll need the car 
• Your budget 
• The specific terms and conditions of different service providers 

Once you have an understanding of these factors, it should point you in the right direction of whether to get a car on a subscription or to consider other financing options such as buying or leasing. 

Let’s touch on some of the ways you’ll benefit from using a car subscription: 

• Flexibility: Compared to buying a car, subscriptions offer much more flexibility. You can pick how long you subscribe to a car for, and you can change between different brands or models. This is perfect for those needing a short-term ‘rental’ or wanting to try out different models before they buy. 
• Convenience: Most subscriptions have the option to include insurance, maintenance, servicing, roadside assistance, and other optional extras as an all-inclusive package into your monthly cost. This makes your life a lot easier, and you can drive without having to worry about any surprise expenses coming your way. 
• Lower upfront costs: Typically, with a car subscription, you pay a monthly fee that covers things like insurance, maintenance, and general repairs. When comparing this to buying a car, a subscription is a lot more affordable. Car buyers must pay a large upfront payment, whilst dealing with other ongoing costs they must sort out themselves including insurance, repairs, and maintenance. 
• No depreciation: Car buyers bear the risk of their car losing value over time. As you are only subscribing to a vehicle, you don’t need to worry about how the car depreciates as this does not affect you!  

How about some of the things you might need to consider before subscribing to a car? 

• Higher long-term costs: Although car subscriptions can be more convenient and there are no or very low upfront costs, they can work out more expensive in the long term than buying a car. 
• Limited ownership: As you do not own the car you cannot make any modifications to it, and this will not build any personal equity. On top of this, there are usually mileage limitations, which can be an issue if you use the car often. 
• Poor credit: Although most providers don’t perform a hard search on your credit history, they may do a soft search. If your credit is poor, you could be rejected. However, car subscription service providers will be much less stringent than if you applied for other finance options such as a Personal Contract Purchase or Hire Purchase. 

If the benefits of having endless flexibility, lower upfront costs and no worries for depreciation of the vehicle you’re driving sound like something that’s up your street, then a car subscription would be worth it for you. 

If, however, the downsides don’t outweigh the benefits, including high long-term costs, limited ownership and uncertainty of future prices, then it may be worth considering other car financing options. 

Is car subscription cheaper than buying? 

Yes and no. The real answer is that it really does depend on how you do it. 

The rule of thumb is a short-term car subscription will work out much cheaper than buying a car. 

How about we give an example? 

Let’s say I buy a brand-new Ford Fiesta for £25,000. In 5 months’, the value of the Fiesta has depreciated, and the Fiesta is now worth £18,000. So that’s £7,000 I’m losing within 5 months. 

If I were to get this on a subscription, I could pay around £500 a month for the Fiesta. Fast forward 5 months, I will have paid just £2,500 to drive the Fiesta. 

However, if you subscribe to a particular car for over 4 years, then this is likely to work out as more expensive than if you bought the vehicle – but this does depend on the model. 

Here are several factors that affect whether a subscription is cheaper than buying: 

• Length of the subscription 
• The type of car 
• Mileage allowance 
• If you have an all-inclusive subscription 
• The specific terms and conditions of the service provider 

For some people, if car subscriptions work out more expensive than buying, then it is usually because the benefits including flexibility, maintenance included and no re-sale concerns, outweigh the expense of the car subscription. 

Things such as ease, flexibility and it being a hassle-free alternative to vehicle ownership. On top of this you enjoy the benefits and freedom of having a car without the upfront costs of buying one.  

The all-inclusive car subscription covers most of the costs including maintenance, insurance, servicing, breakdown cover and more. While this can work out more expensive overall, if you subscribe to a particular car for a long period, the ease of having everything all in one monthly cost is an attractive benefit to many. 

So, to summarise and answer the question: Is car subscription cheaper than buying? If you are looking to get a car for a short period of time, this could be between 3 months to a full year, then a car subscription is likely to be the more cost-effective option for you over buying a car. 

If you know you will need a car for longer than two years or more, we suggest looking into other finance options such as leasing or purchasing your car. 

Are car subscriptions worth it? 

So, are car subscriptions worth it?  

If when searching for a car your priorities are ease and flexibility, convenience, lower upfront costs and you don’t want the worries of depreciation – then a car subscription is likely your perfect solution. 

Just remember the drawbacks involved with a subscription including mileage limitation, possible cancellation fees (dependent on the provider) and the possibility of paying more in the long run than you would have if you had purchased the car outright. 

If the benefits outweigh the cons, then a car subscription is worth it!  

We would recommend first establishing your needs, requirements and what you need from a car subscription, then compare different providers and consider which is the most suitable one for you. 

Ford BlueCruise: The Future of Driving Assistance?

• What is Ford BlueCruise 
• How does it work? 
• What are the benefits? 
• What are the limitations? 
• The future of Ford BlueCruise 
• Ford’s commitment to safety 

Imagine a world where driving and safety are a top priority, but with the help of robots?! Self-driving cars and autonomous technology are slowly being integrated into our everyday driving, and they’ve come a long way since it all began. One technology that has taken the world by storm is Ford BlueCruise.   

So, how does Ford BlueCruise work, what exactly is it, and could it be the future of driving assistance?  

What is Ford BlueCruise?  

Ford BlueCruise is an innovative hands-free driving technology that allows Ford Mustang Mach-e drivers to take their hands off the wheel on certain pre-mapped motorways, also known as “Blue Zones”.   

Ford Blue Zones cover over 95% of the UK’s motorways today.  

This cutting-edge technology makes driving safer and more convenient by taking care of steering, acceleration, and braking. 

Once we understood exactly what Ford BlueCruise was, we took to our YouTube following and asked the question:  

Let’s see how many said yes…  

Only 29% said they would use Ford’s hands-free driving assistance on motorways.   

That leaves 71% of sceptical motorists who would not use the BlueCruise.   

Are they right to be concerned? Or are all these eyebrows being raised for no reason at all? 

How does it work?  

Ford BlueCruise utilises a combination of advanced sensors and cameras to monitor the vehicle’s surroundings.   

The sensors and cameras work together to identify road markings, lane lines, and other vehicles, allowing the Mustang Mach-e to stay in its lane and maintain a safe distance from other cars.  

To ensure Mustang Mach-e drivers are paying attention to the road ahead, an infrared camera monitors the driver’s eye gaze and head position.   

If the driver isn’t paying attention and looking ahead, either an alert message is displayed on the dashboard, or an audible chime will be heard reminding the driver to return their eyes to the road.  

If the driver ignores the warnings, the Ford BlueCruise system will cancel and slowly reduce the speed of the Mustang Mach-e while maintaining steering control.   

What are the benefits?  

One of the main benefits of Ford BlueCruise is increased safety. By taking over the driving responsibilities, the system can help prevent accidents caused by distracted or fatigued drivers.   

Additionally, the system can react faster than a human driver in emergency situations, potentially avoiding accidents altogether.  

Another benefit of Ford BlueCruise is reduced driver fatigue. Long drives can be tiring, and constantly having to focus on the road can make it even more exhausting.   

With Ford’s hands-free technology, Ford Mustang Mach-e drivers can relax and let the system do the work, making long drives more comfortable and less taxing.  

What are the limitations?  

While Ford’s hands-free feature is an impressive technology, it does have some limitations.  

The system may not perform as well in certain weather conditions, such as heavy rain or snow.   

Additionally, certain road conditions, such as construction zones or narrow roads, may require the driver to take over control of the vehicle.  

Drivers should remember that when using Ford’s hands-free technology, they need to be alert and ready to take over if necessary.   

The system is designed to assist the driver, but it’s not a substitute for safe driving.  

The future of Ford BlueCruise  

So, what does the future of Ford and its new feature BlueCruise hold? As the brand’s technology continues to grow and develop, it’s likely we’ll see even more advanced driving systems in the years to come. 

In the case of Ford’s hands-free technology, there’s already talk of expanding the technology to more vehicles beyond the current Ford Mustang Mach-E.  

Additionally, there’s potential for advancements in the technology itself. For example, future iterations of Ford BlueCruise may be able to handle even more complex driving scenarios, such as navigating city streets or making turns at intersections.  

Ford’s commitment to safety  

At the end of the day, Ford’s primary goal with BlueCruise, the Mustang Mach-e and all their vehicles is to keep drivers and passengers safe.   

Ford’s commitment to safety is clear. With existing safety features including adaptive cruise control, lane departure warning, and automatic emergency braking – we can trust the brand is dedicated to developing driving assistance technology. 

Conclusion

Ford BlueCruise is a game-changer in automotive technology that has the potential to revolutionise the way we drive. Ford’s hands-free technology can increase safety, reduce driver fatigue, and improve convenience.   

While there are some limitations, it’s clear that Ford is committed to advancing the technology and improving the driving experience for everyone.  

If you’re considering purchasing a Ford vehicle with BlueCruise, it’s important to understand the technology and its limitations. Yes, the system is designed to assist the driver, however, it should not become a replacement for safe driving. The driver should always be prepared to take over control of the vehicle.  

However, for long motorway drives, Ford BlueCruise can be a valuable tool that can increase safety and reduce driver fatigue. The hands-free driving capability can also be a welcome convenience for many drivers.  

As Ford continues to refine and improve BlueCruise, we can expect even more impressive capabilities in the future.  

What are your thoughts on Ford BlueCruise? Would you try it out? 

Is car subscription a good idea?

• What is a car subscription? 
• What are the pros and cons of a car subscription? 
• Is car subscription a good idea? 

You may have heard about car subscriptions through Volvo, Renault or the renowned premium brand Jaguar, along with a number of independent companies entering the market. So, is car subscription a good idea? Should you consider getting one?  

Before we dissect the pros and cons of a car subscription, let’s first understand what it is.

What is a car subscription? 

A car subscription allows drivers fantastic flexibility and ease, with the option to switch between different vehicles every few months or more.  

They simply pay a monthly fee, sometimes this is an all-inclusive subscription including maintenance, insurance (sometimes optional), breakdown cover and servicing. Sometimes a charging card to use for public charge points can be included if it’s an electric car too.  

What are the pros and cons of a car subscription? 

What are the benefits of a car subscription? 

So, what are the pros of a subscription? And is a car subscription a good idea for you? 

Subscribing to cars is still a new concept to many in the motor trade.  

It’s grown in popularity due to the flexibility that customers can ‘rent’ cars monthly rather than committing to a long-term finance agreement.  

Some see it as a very long test drive for cars people are considering buying outright or going electric. 

Here are some of the benefits of a vehicle subscription: 

• Flexibility: It’s a great alternative to traditional leasing or buying outright. Drivers choose how long they keep the vehicle, have the option to swap cars and can pause their subscription if needed – without any long-term commitment. 
• No down payment: As you aren’t financing or owning the car, no down payment is required upfront.  
• Convenience: You can shop from the comfort of your sofa. Providers usually offer home delivery or pick-up services, meaning you spend less time travelling yourself! 
• Variety: What may be the most obvious plus is you get to try out a variety of different cars in a short space of time.  
• No need for a car loan: As drivers won’t own the vehicle, they don’t need to take out a loan to finance the purchase of the car, so their credit score will not be impacted 
• No depreciation worries: Again, as motorists won’t own the car, they don’t have to worry about it depreciating as it is not their responsibility. 
• All-inclusive subscription: Many UK providers offer the option to include in your monthly cost maintenance, insurance, breakdown cover and servicing. This means easy budgeting, and no surprise costs or repairs! 
• Electric vehicles: If you’re thinking about switching to an electric vehicle, but you’re uncertain it will fit your lifestyle, then getting an EV subscription is a fantastic way to test the waters before doing the deep dive. 

How do these benefits sound to you? If you are someone who prioritises convenience, variety, easy budgeting and a non-committal car subscription sounds like the perfect vehicle solution for you – then a car subscription could be a good idea. 

What are the disadvantages of a car subscription? 

Now we’ve covered how you can benefit from a car subscription, what about the things you should be aware of?  

Here are some disadvantages of car subscriptions: 

• Electric vehicles: If you do opt for an EV subscription you will need to account for charging it at public charging stations. The best option would be to install a home charger but: 
  • 1) This may not be accessible for people living in flats and shared accommodation 
  • 2)This won’t be ideal for drivers who only want an EV to ‘trial’ and test to see if it suits their lifestyle 

• Cost: Sometimes a subscription can work out more expensive than traditional car ownership, leasing or a Personal Contract Purchase. This gets more expensive if you don’t drive a lot too. 
• Restrictions on use: Usually there are restrictions on a vehicle subscription such as mileage, which can be an issue if you need to drive long distances. Plus, you must be over 25-30 years old to apply depending on the service. 
• Lack of ownership: You are paying for something that you will never own. Whilst for some this is not a problem; others may prefer their money go towards something they own.  
• Additional fees: Although you can opt for an all-inclusive subscription which includes overall maintenance and breakdown cover, things such as cleaning, delivery or collection are not usually covered. These fees may add up quickly, making the service more expensive than anticipated. 
• Limited choice of vehicles: You may not have as many vehicle options as on a car subscription to the traditional dealership – but this does vary between providers.  

If after reading this, you are wondering “Is car subscription a good idea?” – we recommend considering if the downsides outweigh the advantages of a car subscription. If they do, then yes, it could be your perfect vehicle solution. 

Is car subscription a good idea? 

So, is a car subscription a good idea? This completely depends on your individual circumstances and needs. 

If flexibility and convenience are at the top of your priority list when getting a vehicle, a subscription is a fantastic option for you. 

Also for car fanatics, subscriptions offer a great way to try many different types of vehicles before you potentially buy one outright.  

Although car subscriptions (in the long run) can sometimes work out more expensive than a traditional lease or car ownership it’s great if you are looking to avoid paying upfront costs. 

So, once you have weighed up all the pros and cons of car subscriptions, and you understand your driving needs, habits and budget, and have answered the big question: “Is car subscription a good idea?”, then you will be one step closer to understanding the best vehicle solution for you. 

What is a car subscription UK?

• What is a car subscription? 
• How a car subscription works
• What are the benefits of a car subscription?  
• Is car subscription tax deductible?
• Does a car subscription show on credit reports?
• Should you consider a car subscription? 

The car subscription: it’s been taking the UK automotive industry by storm in recent years. 

From Amazon Prime to streaming services like Netflix, and even food shopping like Gousto, there seems to be a subscription for every service under the British sun. If only we could subscribe to sunny weather… 

Imagine the traditional responsibilities that come with a Personal Contract Purchase or Personal Contract Hire, but with less responsibility and much more flexibility and ease.  

What do we mean by this? 

Read on for everything you need to know about car subscriptions in the UK… 

What is a car subscription in the UK? 

So, what exactly is a car subscription in the UK?  

A car subscription in the UK is the new alternative to owning or leasing a new car. You are essentially borrowing a car of your choosing for a certain period of time, usually from a minimum of a month to up to 2 years.  

This is a fantastic option for those who are testing the waters before buying their dream car, or their driving needs change throughout the year. 

How a car subscription works  

Drivers pay a monthly fee and receive a car of their choosing (subject to availability). This fee can be increased to include even more flexibility and convenience including maintenance, insurance, breakdown cover and servicing.  

With the way the world is going after COVID, the war in Ukraine, and the rising cost of living, it’s no wonder more and more people are seeking cost-effective ways to drive vehicles.  

Car subscriptions have sky-rocketed in popularity due to being an affordable and non-committed way of driving a car without the hassle of a long-term lease or ownership. Discover how car subscriptions and short-term rentals compare.

So, how exactly does a car subscription work in the UK? 

1. Choose a subscription service: consider your needs and budget, and what you need from a car subscription service provider. 

2. Select a car: Here we recommend you establish what exactly you need from a car at this moment in time. Read our article on How to choose your next car for an in-depth guide on selecting your ideal car. 

3. Sign up and pay: Once you’ve selected your car you can now sign up for a car subscription, here you can choose whether to opt into a ‘normal’ subscription or an all-inclusive car subscription to add insurance, maintenance and other care expenses to your monthly cost. 

4. Receive the car: After you’ve signed up for a car subscription and selected your car, the vehicle will be delivered to you or you can pick it up from a designated location.  

5. Use the car: How long you can use the car ranges usually from as short as one month to a minimum of 3 months dependent on the provider. Once you are done with the vehicle you will either return it and swap it for a new one or pause your subscription. This means you can subscribe to the same car for longer than the minimum number of months – subject to availability and the provider’s terms and conditions. 

What are the benefits of a car subscription? 

The main benefits of a car subscription in the UK are: 

• Ease & flexibility: You aren’t tied down to the traditional long-term financial commitment. You can also pause a subscription, and swap over cars with short notice. Perfect if you don’t need a car for a month here or there. 
• Try before you buy: Many people see car subscriptions as long-term test drives before they make the permanent decision of buying their dream car. 
• No negotiations: as you are usually researching and signing up for the car subscription online, you avoid the pressure of the salesman in a traditional dealership.  
• All-inclusive costs: There are options to have everything all in one fixed monthly payment including insurance, maintenance, breakdown cover, servicing and charging credit if you’re using an electric car. 
• Change cars regularly: If you are a car fanatic and like to try the latest models on the road, then a car subscription is perfect for you.  
• Experience electric: drivers looking to switch to an electric car are faced with big commitments such as buying and installing a home charger. Often it’s hard to imagine how an EV really suits your lifestyle without trying it. This is where an electric car subscription comes in to save the day. If it doesn’t work out, at least you’ve only paid for 1 or 2 months’ worth of fees. 

Is car subscription tax deductible?  

Looking to save some extra money on the side whilst also getting a car on subscription?  

Now, you can save tax on a car subscription – but this is dependent on the purpose of the car’s use. 

If the car is solely used for business purposes, the subscription fees can be tax deductible as a business expense. 

If your company has provided you with a car on subscription, you can claim back some or all of the VAT on the business car subscription.  

If you have got a car on subscription and it is being used for personal journeys, then this cannot be tax deducted. 

It is important to note that the tax deductibility of a car subscription in the UK is subject to the rules and regulations of HM Revenue & Customs (HMRC), and the specific terms and conditions of the subscription agreement.  

We recommend seeking advice from a qualified accountant or tax professional for guidance on the tax implications of a car subscription. 

Interested in saving money whilst getting a new electric car? Discover how car salary sacrifice compares with cars on subscription.

Does a car subscription show on credit reports? 

Are you concerned about signing up for a car subscription and it showing up on your credit report? Or have you got a poor credit score? 

There’s no need to worry about this. Although car subscription companies do assess your credit history, this is usually a ‘soft’ credit check which doesn’t affect your score or mark your credit report. 

Some providers may carry out a ‘hard’ credit check if you apply for an all-inclusive car subscription. This will leave a mark on your credit report and can affect your score. However, if you are concerned about this we would advise selecting a provider that doesn’t do hard checks, or reducing how many providers you apply for in a short space of time. 

What is an all-inclusive car subscription? 

All-inclusive usually means you get a car with insurance, tax, maintenance and other benefits all included in one fixed monthly price.  

What about the car subscription showing on my credit report? 

Once you have signed up to a car subscription, this will not show up on your credit history. This is how they differ from PCP or Hire Purchase finance agreements, which always show up on your credit report. Discover how the traditional car lease compares to car subscriptions.

Remember, as car subscriptions won’t show on your credit history, this means they won’t have any positive effect on your credit score. Looking to understand the whole picture? Read our article on the disadvantages of car subscriptions.

Should you consider a car subscription? 

So, should you consider a car subscription in the UK? This completely depends on your individual needs and requirements. 

In the UK, car subscriptions are a fantastic alternative to traditional car leasing and ownership. It’s a great advantage to those who need day-to-day convenience and flexibility without being tied down to concerns including depreciation, maintenance and insurance. 

Remember, car subscriptions can be more expensive than other contracts such as car leasing and buying outright in the UK – but this does vary between providers. Your mileage is likely to be constricted to a certain number of miles per month or for however long you keep the vehicle. 

To get the best experience possible when choosing your UK car subscription provider, we recommend establishing what exactly you need from a car and your monthly budget.  

It’s absolutely vital you understand your driving needs and requirements before you sign up for a car subscription. For specialist vehicle advice on finding the right car finance agreement, chat with a Vehicle Specialist today. 

Best salary sacrifice company for EVs: top 5

• Why should I use a salary sacrifice company? 
• What should you consider when using some salary sacrifice companies? 
• Should I use a salary sacrifice company?  

Looking to source new electric vehicles for your employees on a salary sacrifice scheme? Need to know the best salary sacrifice company that’s most suited to your business? You are in the right place. 

Salary sacrifice car schemes have proven to provide a bundle of benefits for employers and employees alike, including – improved employee retention, engagement and loyalty and great money-saving benefits for everyone. Win-win! 2

What are the best 5 EV salary sacrifice companies in the UK? 

1. OSV – Founded in 1997 OSV provides over 100 years of combined experience in the motor industry, vehicle leasing, financing and purchasing. So, you’re in the hands of experts who really know their stuff. Enjoy access to the whole electric vehicle market with no deposit, an EV charger and installation and an EV care package (including insurance, breakdown cover, servicing, tyre repairs and maintenance). 

2. WeVee – Established in 2017 with the goal to accelerate moving forward into a more sustainable automotive future, the company offers a selection of 8 EVs via salary sacrifice along with a personalised presentation of how their salary sacrifice scheme benefits your company specifically. WeVee hopes to make EVs more accessible for all UK motorists.  

3. Ogilvie Fleet – An award-winning business contract hire & leasing company which has been going since 1993, Ogilvie Fleet provides a range of EVs, with an insurance and maintenance package included, and the option to add a home charger in the monthly payments. The company aims to assist businesses across the UK to reach their green goals and reduce the environmental impact of their fleet vehicles. 

4. The Electric Car Scheme – Founded in 2018, the company specialises in electric vehicles and offers a selection of 65 EVs with no deposit upfront, protection of early termination should the employee leave and the option to add an EV home charger with installation. The Electric Car Scheme is committed to helping individuals and businesses move towards a greener future in vehicles. 

5. Octopus EV – What started as an electric energy provider evolved into a UK-based renewable energy and EV specialist company founded in 2018. Customers have a selection of electric vehicles to choose from with insurance, maintenance included and an EV home charger. Employees have the option to purchase the vehicle at the end should they wish to. 

When selecting your salary sacrifice company, it’s important to first understand your individual needs and requirements as a business, but also which company is going to provide the support your employees need.  

After all, they are the ones who will be most impacted by the company you decide to use. 

So, we would advise also thoroughly considering the needs of your staff when choosing the best EV salary sacrifice company for you.  

Why should I use a salary sacrifice company? 

So, why should anyone use a salary sacrifice company? Well, this depends on the person and their individual needs. 

Often, employers set up this car scheme to provide an attractive employee benefit for existing staff and recruit new talent. 

EV salary sacrifice has proven time and time again to bring fantastic benefits to businesses such as improving employee retention, loyalty and engagement, whilst also attracting the best talent in a competitive recruitment market. 

In addition to this, working with an EV salary sacrifice company can offer other benefits including:  

• Tax savings: employees can save up to 40% on a car salary sacrifice scheme, and enjoy exemptions from congestion charges and low Benefit-In-Kind rates on EVs. Employers save on paying less National Insurance contributions for each employee on the scheme. 
• Competitive rates: EV salary sacrifice companies usually offer competitive rates on new cars, which means they can find you the most affordable vehicle fleet solution. 
• Maintenance & insurance included: some EV salary sacrifice companies provide an optional all-in-one EV package including maintenance, insurance, servicing, tyre repairs and a home charger with installation. 
• A new car every few years: Most EV salary sacrifice companies will offer the option to upgrade a vehicle once the contract has finished. This means a chance to enjoy the latest technology and features – with no worries about the car depreciating! 

Do these benefits sound worthwhile to your staff and business? Who would say no to saving tax, access to competitive rates on new EVs and the chance to put a smile on your employee’s face?  

Whilst car salary sacrifice companies do offer some very attractive benefits, there are some downsides to consider.  

What should you consider with using some salary sacrifice companies? 

What about some of the things you should consider when using a salary sacrifice company? Are there any downsides to look out for? 

Yes, of course with everything in life, there are some disadvantages to be aware of. The question you should ask is, are these disadvantages worth it for your company? 

Here are a few things to consider with a salary sacrifice company: 

• Early termination fees: if an employee decides to leave the company or salary sacrifice car scheme mid-way, the payments fall onto the employer to cover. OSV offers a solution to this with Early Termination Insurance, get in touch today for more information. 
• Pension & mortgage: taking part in a car salary sacrifice scheme could affect an employee’s pension and application for a mortgage. 
• Responsibility for upkeep: While some car salary sacrifice companies offer a maintenance and insurance package, others do not. 
• No ownership: Usually, car salary sacrifice companies do not provide the option to own the car outright. 

Now that we’ve covered the potential risks involved in working with an EV salary sacrifice company, do these downsides outweigh the benefits for your company personally? 

We recommend considering both sides of the coin before looking to set up a salary sacrifice scheme for your company. 

Should I use a salary sacrifice company? 

So, should your business use an EV salary sacrifice company?  

If the benefits including; paying less tax and National Insurance contributions; improving employee retention, loyalty and engagement; as well as saving money overall as a company, sounds worth it – then yes it is definitely worth considering contacting an EV salary sacrifice company. 

First, we would urge you to evaluate if the risks are worthwhile for your business and staff. 

 If you already have business goals in place to provide employee benefits and save money for your business, then it is well worth considering setting up a salary sacrifice scheme for your company. 

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