New research reveals men driving Mini’s are found least attractive

March 6th 2017, West Sussex

Press Contact: Aylish Jarvie, aylish@osv.ltd.uk or 07535 937357

Is your car stalling your love life

Is your car the reason you haven’t got a valentine? – Men driving Minis are found least attractive

● Women in Nissan’s turn heads for wrong reasons
● 54% believe a flash car will help you bag a date

It’s no secret that studies often find that women consider men who drive expensive cars more attractive, but what about the cars they find least attractive?

New research released today, revealed that the Mini topped the list with just 5% of women saying that they found men driving Mini’s attractive.

The survey, conducted by OSV Ltd, the UK’s leading independent vehicle supply professionals, revealed that the Mini was closely followed by the BMW with just (7%) of women agreeing they found men who drove BMWs attractive, despite it being one of the most popular cars in the UK. Rounding up the five least attractive cars to women were Skoda (9%), SEAT (11%) Volvo (13%).

Although on the other side of the pond there was a completely different reaction to the BMW with it coming top of the cars most American women 77% would like to see their man driving. This was followed closely by the Mercedes, Audi and Volkswagen proving once again the popularity of cars of this pedigree.

On the other hand, a few of the cars manufactured in America did not fair so well with the Dodge (5%), Ford (7%) and Hummer (9%) being the least favoured of the models.

Another surprise was the Rolls-Royce, with just 20% of women agreeing the luxury car is an attractive choice, finding it less attractive than a Ford, Peugeot and Volkswagen despite the hefty £250,000 price tag.

There were some clear regional trends, with women in Essex preferring their men driving Land Rovers and those in Liverpool favouring Volkswagens.

When men were asked the same question, it was the trusty Nissan that turns them off with only 2% finding female Nissan drivers attractive followed by Smart car owners (6%) and Land Rover (8%).

Of the 1000 Brits surveyed, just over half (51%) of women thought what a man drove impacted on his image. Whilst only 15% of men said they judge women by what they drive, men have strong opinions when it comes to women driving luxury cars, with over a quarter (27%) of men stating they thought that women driving expensive cars would be arrogant.

Audi was the car most women agreed was attractive (77%) and the highest percentage of men found a woman driving a Volkswagen attractive with 72% of men agreeing. A surprising 54% believed that a flash car would help them bag a date.

Over a third of women thought a nice car signified confidence and reliability. The survey showed that a staggering 59% said they had stereotypes of people depending on what they drove.

There were other things taken into account such as what colour the car was with black coming in most favoured by both sexes, at 55%.

Cars women find least attractive among male driversCars men find least attractive among women drivers
Mini5%Nissan2%
BMW7%Smart6%
Skoda9%Land Rover8%
SEAT11%Toyota8%
Volvo13%Dacia10%

Debbie Kirkley joint-company Director of OSV comments: ‘Some interesting facts have come to light in this research. More of us than we realise stereotype people by the car they drive, as well as thinking that a car defines who we are.’

‘It is somewhat surprising to see some of the top selling cars feature as the least attractive, perhaps because they are fairly commonplace and seen as less unique. Our advice is always to choose a car you love and not be swayed by what other people might think. After all, it’s you who is going to be driving it!’

UK Figures:

Cars women find least attractive among male drivers(%)Cars men find least attractive among women drivers(%)
Mini5%Nissan2%
BMW7%Smart6%
Skoda9%Land Rover8%
SEAT11%Toyota8%
Volvo13%Dacia10%
Dacia13%Kia11%
Smart16%Skoda16%
Nissan17%Volvo18%
Rolls-Royce20%Bugatti18%
Ford25%Rolls-Royce56%
Toyota27%Ford27%
Kia33%Mercedes-Benz35%
Renault37%Peugeot41%
Vauxhall45%Renault47%
Peugeot49%Vauxhall48%
Land Rover51%BMW61%
Bugatti58%SEAT65%
Volkswagen68%Mini69%
Mercedes-Benz71%Audi70%
Audi77%Volkswagen72%

US Figures:

Cars women find least attractive among male drivers (%)Cars men find least attractive among women drivers(%)
Dodge5%Hummer1%
Ford7%Cadillac2%
Hummer9%Nissan4%
Honda10%Honda7%
Lincoln12%Dodge10%
Volvo14%Toyota11%
Rolls Royce14%Ford15%
Cadillac15%Rolls Royce16%
Chrysler19%Volvo16%
Subaru21%Subaru21%
Chevrolet23%Chrysler23%
Nissan27%Lincoln24%
Toyota29%Chevrolet25%
Lamborghini46%Bugatti27%
Jeep48%Lamborghini33%
Bugatti53%Jeep38%
Volkswagen58%Audi42%
Audi59%Volkswagen63%
Mercedes – Benz64%BMW67%
BMW77%Mercedes-Benz72%

For more information or for interviews, please contact Aylish Jarvie, aylish@osv.ltd.uk or 07535 937357.

The survey was carried out via Google Consumer Surveys in February 2017.

Why not chat to our team of vehicle specialists to find out more about how you can be driving your perfect car.

Request a call back  from the OSV team

Aylish Jarvie

PR at VoxPops PR
Having worked for years in PR helping grow a leading UK technology company, Aylish decided to branch out and help businesses access the exposure they need to reach new heights. With several years experience in managing and delivering PR strategies across sectors ranging from auto industry to food & drink to healthcare, Aylish loves to explore the different ways both traditional and online media can help startups gain traction as well their role in longer term brand building.
Aylish Jarvie

2 Comments

  • Carl Sanders| 21st March 2017 at 9:58 am Reply

    The survey reflects the lack of knowledge about reliable cars, where German vehicles are now considered the least reliable ie Mercedes. The Japanese cars are the ones to own for equivalent and with higher spec and yet we do not see Mazda Brand (Mx5)

    • Abbie Rawcliffe| 21st March 2017 at 1:11 pm Reply

      Hi Carl, Your points are valid, as we have put more value on looks of the car rather than the performance of the car for this specific research. Unfortunately, with the sample size, there wasn’t enough Mazda data to work with. However, of the much smaller sample size, Mazda would have featured in the top half of cars. I hope this explains the reasoning for the cars included. Do let us know if you have any further questions.

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