It’s all the rage on the road – the rise of the in-car selfie

It seems that everyone is taking selfies these days, with even the Prime Minister unashamedly posing in front of a camera phone at state events, and Her Majesty the Queen doing a bit of well-timed photo-bombing during the Olympics. While the selfie itself may be a bit of harmless fun, a new survey by OSV, the UK’s best independent vehicle supply professionals, hints that the selfie may be getting out of hand, with drivers throwing caution to the wind and taking photos when behind the wheel.

The survey, which was created to uncover the modern driver’s habits, revealed that 46 per cent of survey respondents admitted to taking a selfie in the car. This alone is perhaps nothing to worry about – after all, there are plenty of car-lovers out there – but it becomes more of a concern when the information is drilled into more closely.

While only 5 per cent of people admit to having taken a selfie while driving themselves – something of a terrifying prospect – almost a third (a frightening 32%) say they have taken a selfie with a friend whilst their friend was driving. Harmless fun? Obviously the act was never meant to be malicious, but the distraction for the driver could very easily prove deadly. A report by road safety charity, Brake, has shown that an estimated 22 per cent of crashes could be caused by distraction. So, who’s to blame?

Perhaps not surprisingly, it is younger drivers who are the worst culprits in this area, with 18 to 25 year olds taking the most car selfies. Women are also more likely to admit to taking in-car selfies, with 57 per cent of women interviewed confessing that they had done so on at least one occasion, vs only 32 per cent of men. However, men shouldn’t polish their halos too quickly, because while they might not take as many pictures, they’re far more likely to use their phone to take a video whilst driving.

OSV Co-Director, Debbie Kirkley, comments: ‘I find these survey results really worrying. Selfies have become such a huge social phenomenon that it’s easy to forget that there’s a time and a place for everything and a moving car is certainly not the right place for camera flashes and distractions.

‘What I find most saddening is that the survey showed that 63 per cent of people said that they’re most likely to post a selfie to social media from their car when going on a road-trip, with 11 per cent admitting to doing it while their children were in the car. I can understand this; everyone wants to capture the memories of exciting events, but it’s not worth risking your life over – or the lives of other people on the road. You hear of road death tragedies in the news almost every day. All it takes is a thirty second distraction and the worst can happen. It’s really important to consider safety first.’

Aylish Jarvie

PR at VoxPops PR
Having worked for years in PR helping grow a leading UK technology company, Aylish decided to branch out and help businesses access the exposure they need to reach new heights. With several years experience in managing and delivering PR strategies across sectors ranging from auto industry to food & drink to healthcare, Aylish loves to explore the different ways both traditional and online media can help startups gain traction as well their role in longer term brand building.
Aylish Jarvie
  • 11th July 2016

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