Nobody likes spam. Even the word spam sends horror to the hearts of most. Tinned meat included.
Unfortunately, however, spam emails are a part of life. On average, most people will receive over 40 emails per day. Per. Day. How many of those do you delete without reading? I’d wager quite a few.
Now, whether or not you consider these emails spam is really up to you and your mail provider. Is it spam because you don’t want to read it? Or is spam exclusively those emails from the Arabian prince who wants you to hold onto his £2.5 million for a few months?
Chances are, the former isn’t really spam – it’s just a newsletter you signed up to months ago and no longer have interest in. Of course, unsubscribing is a lot of effort, and what if there’s a really great deal on a few months down the line? However, the latter is most definitely spam.
And, 9 times out of 10 (or more realistically 99 times out of 100) your mail provider will mark it as spam and you won’t even see it. Emails can get marked as spam for a number of reasons;
- The “sent from” email is a generic, free email (such as gmail.com, yahoo.com) and not a business email
- People have previously marked an email as “junk” or “spam” even its from a legitimate company. Some people do it because they can’t be bothered to unsubscribe or they do it by accident.
- There are “spammy” words in the subject line
- This includes CAPATLIZATION
- Sometimes, even numbers can be spammy
- The company sends out thousands of emails at a time.
- This is why sometimes, if you subscribe to “email updates” for a concert or event, the email ends up in spam. It’s because everyone is asking for the same update, it’s not the company being spammy it’s that they are sending out tonnes of emails all at once.
- The company domain is new and hasn’t yet built up trust with an email service.
There are other reasons but these are the main ones. Check your spam folder every so often and you’ll see not just how many “click here to make £10000000 a month!!!!!!!!” emails you get, and also how many legitimate emails also end up in there.
However, that’s not really what you’re asking. You’re asking if we will send you spam mail. And the answer is no, we won’t.
But that doesn’t necessarily mean every email we send you is going to be 100% relevant 100% of the time. So we’re going to explain to you what sort of emails you’re going to be getting from us.
What sort of emails will I get from you?
We use quite a few different email marketing strategies throughout the business. These include;
General Marketing: We have a large database of business and private users that we send emails to on a weekly basis. These will include a number of our best car offers, as well as a few articles we believe will be useful to the people we’re sending them to. You will only get one of these a week. If you get a regular email from us, this is most likely the list you’re on.
To unsubscribe from this list, there will be a link on the bottom of the email which will remove you from our list. Don’t worry, we won’t take it personally. Not everyone is looking for a car right now!
Sales Person Individual Marketing: All of our sales individuals have their own personal lists that they’ve built up over their time working with us. They send out their own personal emails, with car deals they feel are best suited to their client base. If you get an email with a sales persons individual name on it, you’re most likely on their marketing list.
Just like with our general marketing, if you want to stop getting these emails then you can scroll to the bottom of the page and click the unsubscribe button. This will remove you from future emails.
External email marketing: We sometimes use an external email marketing company to send out a car list to their client basis. This is in order to spread the word about OSV. These lists are entirely their own and not ours. But, obviously, we are the ones who send over the car lists and the information to be included. They only use your email if you have opted in to get the email marketing. While it’s common practice nowadays to pass around information, we do not do this. If you receive an email from Anna, then you’re on their list. You should only receive one of these a week.
These emails also have an unsubscribe button, so just click that you’ll be removed from their marketing list.
Why do you need my email address when I’m downloading a guide?
If you want to download one of our very informative guides then you will have seen that you have to provide your email address.
This is primarily because as soon as you click off the page, you lose the guide. By giving us your email address, we’ll email you the guide so you’ll be able to look at the guide across multiple devices at your convenience.
However, it also has the added benefit of us being able to see how often our guides are downloaded. This then helps us improve our content and increase the more popular content on our website. So, we only give you the information you actually want, not the stuff we think you want.
You may receive the occasional email after that with other relevant downloadable content. The keyword here being relevant. We won’t send you anything that we feel doesn’t apply to what you have already downloaded. But you can easily unsubscribe from further emails by clicking the “unsubscribe” link at the bottom of the email.
So, you will get emails from us. But, we will only send you emails every so often. We won’t bombard you with multiple emails a day, nor will they be completely irrelevant. However, in the event that you do want to stop receiving emails from us, you can do so easily. Before we leave you safe in the knowledge that we won’t send you spam, we also want to reassure you that we will not sell or pass your email details to any 3rd party.
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